Social Media Management

Build your following on social media

To reach the right people you need the right tools. With Mailchimp, you’ve got everything you need to connect with your fans and find new ones.

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From organic posts to targeted ads, manage your social channels all in one place

Organic social posting

Schedule or instantly publish posts across Facebook, Instagram, and Twitter.

Facebook ads

Find new fans, connect with existing ones, or retarget your website visitors.

Instagram ads

Promote your brand in a visual way to find your fans and retarget site visitors.

Keep the conversation going across all your channels

The more you put yourself out there on social media, the easier it is for people to get to know you. Mailchimp gives you what you need to stay active on social—and everywhere else.

01

Repurpose your content

Create new content or reuse elements that worked in your other campaigns.

02

Reach more people

Craft the right message to share with the right audience in the right places.

03

Know what’s working

With all your performance data in one place, you get more insight on what works.

See how Mailchimp's all-in-one Marketing Platform helps you market smarter.
Hero image for 8 Ways to Create Thumb-Stopping Social Media Content

8 ways to create thumb-stopping social media content

It’s true that social media is a great way to promote your products and grow your audience, but it tends to be a crowded landscape. Luckily, we’ve got tips to help you make your posts stand out and get the attention they deserve.

Get the tips

Trying to decide if Mailchimp is right for you?

See how our social media and digital ad creation tools stack up against the competition.

FAQs

  • What are social media marketing tools?

    Social media marketing tools are a valuable resource to enhance your social media strategy, boost engagement, and grow your brand. There are several types of tools available, including:

    • Social media scheduling
    • Organic social posting
    • Paid advertisements
    • Analytics

    From Facebook to Instagram, almost everyone seems to be on social media these days. The influx of people across social media channels creates an opportunity for you to showcase your brand to thousands. However, social media marketing requires you to build your online presence in order to be seen and heard. When used together, social marketing tools allow you to share new content at the right time to the right audience. These tools ultimately make it easier to connect with people who are most likely to engage with your brand.

  • Why is social media management important?

    There are many reasons why social media management is important to the success of your brand. For starters, effectively managing your social media channels can reduce time spent posting. So, instead of manually creating posts daily, you can plan ahead and schedule them early in the month. With our social media tools at your fingertips, you can publish posts on Facebook, Instagram, and Twitter.

    Marketing tools for social media management also ensure you can post consistently to build awareness and generate sales through automation.

  • How to automate social media posts in Mailchimp?

    Our social media tools for marketing are easy to use. Here’s how you can automate social media posts in Mailchimp:

    • Make sure you have the Mailchimp Standard plan or higher and connect to your desired platforms.
    • Go to the Schedule & Confirm page and schedule your post by choosing the best time for your business.

    And you’re done! Now you can sit back and relax as we take care of the rest. If you need to make changes, you can pause and edit your campaign by finding the post under the Campaigns tab.

  • How does a social post work with Mailchimp?

    When you schedule a social media post with our social media management system, we’ll ensure it gets uploaded at the correct time and on the channel you select. Our social media marketing management tools also allow you to publish posts instantly. Once your social post is in circulation, we’ll provide you with valuable insights to make your campaigns even better.

  • What is the best way to manage social media?

    The best way to manage social media is with powerful social media manager tools. You can use our selection of social media marketing tools to build your brand’s presence online today. Plus, our suite of social media tools is affordable, so you can minimize spending and use your hard-earned profits elsewhere.

  • What is a social media management platform?

    A social media management platform provides your business with tools for social media marketing, allowing you to create, schedule, and upload posts and monitor how well they’re doing. Our marketing platform provides you with the social media campaign tools necessary to engage users, generate leads, and increase sales.

See what else you can do