Create better campaigns with Mailchimp
Whether you’re just starting your business or have already established your brand, we’ve got what you need to create multichannel campaigns that reach your people where they are.
Deliver the right message at the right moment
Our Customer Journey Builder helps you map out personalized experiences based on how people interact with your business.
Email templates made for inspiration and impact
Choose from a variety of expertly-designed templates or customize your own with HTML to express your brand and impress your customers.
Reach people across channels
We make it easy to build, launch, and measure integrated campaigns.
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Email
Create emails that help you reach your audience and build your brand.
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Landing pages
Drive people to join your list or buy your stuff with a clear call to action.
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Digital ads
Find new fans for your business or retarget people who visited your site.
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Social Posts
Publish organic social posts and ads to reach people where they're hanging out.
Streamlined to help you sell more
Campaign Manager lets you view your multichannel marketing efforts all at once to help you save time, drive growth, and sell more.
Mission control for your marketing
Turn audience insights into personalized marketing with an all-in-one platform that gets smarter over time.
Start with your audience
The more you know about your people, the smarter you can be with your marketing. With all your audience data in one place, you can create the content they’ll enjoy most.
Marketing CRM
Audience dashboard
Segmentation
Personalization
Predicted demographics
Create content, your way
Look like the business you want to be with tools that help you show off your brand in the best light wherever it lives online.
Content Studio
Campaign Templates
Dynamic Content
Subject Line Helper
More sales, less effort
Start conversations and keep them going, whether you have a handful of fans or millions of them so you can sell more stuff, while you do other stuff.
Customer Journeys
Pre-built Automations
Send Time Optimization
Transactional Email
Get smarter as you go
We analyze your audience engagement to help you market smarter with each campaign. Get help from real-time reports, built-in analytics tools, and personalized recommendations on what to do next.
Reports & analytics
Smart Recommendations
A/B Testing
Mobile App
Take command of your tools from Mailchimp with webhooks
Webhooks allow you to schedule or automate actions using your favorite tools—so you can coordinate customer interactions, campaign launches, internal team updates and more, all from Mailchimp.
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Build a custom audience
Add people to your customer audience.
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Create discount codes
Generate discount codes for retail platforms.
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Send push notifications
Send a mobile push notification.
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Manage events
Send an invite or cancel an event.
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Create orders
Create an order from a third-party sales channel.
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Start a conversation
Send a message every time a lead contact comes in.
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Manage mailing
Automate direct mail through your CRM system.
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Update invoice status
Automatically update accounting software when invoices are paid.
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Share files, folders, and drives
Share your internal files, folders, and drives.
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Send an internal chat message
Send messages or updates to your internal chat system.
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Cancel a subscription
Cancel a paid subscription or unsubscribe a contact from a subscription.
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Send an SMS message by connecting a third-party app
Send an outgoing message to your customers.
Want to learn more about implementing webhooks?
Work with a trusted industry leader
"With Mailchimp, we can see what messaging worked for email, what worked for ads, and very easily apply those learnings because everything is in one place. It saves us time, it saves us resources, and it’s intuitive."
Carol Proschan, owner of Simply Gum
FAQs
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Mailchimp is an all-in-one digital marketing platform built to help businesses run every part of their marketing from one place. The platform includes:
- Email marketing and automation: Build and schedule campaigns, or let automations do the work
- SMS marketing: Reach customers directly on their phones alongside email
- Social media scheduling and ads: Plan organic posts and run paid campaigns across channels
- Landing pages and signup forms: Capture leads without needing a separate tool
- Customer Journey Builder: Map out automated touchpoints based on how customers behave
- Audience segmentation and CRM: Organize contacts and target the right people
- Analytics and reporting: Track performance across every channel in one dashboard
- 300+ integrations: Connect the tools you already use
Watch the Mailchimp platform overview webinar to further understand how all these pieces fit together.
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Email marketing software connects to one channel to send emails. A digital marketing platform connects multiple channels, such as email, SMS, social, and ads under one roof, with shared audience data and unified reporting.
Mailchimp started as an email tool and expanded into a full platform. A well-connected marketing ecosystem means less time switching between dashboards and more time acting on what the data tells you.
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The best digital marketing platforms share a few traits and Mailchimp is built to deliver on all of them:
- Multi-channel support: SMS, social, email, ads, and landing pages in one place
- Audience data and segmentation: Understand who your contacts are and target them accordingly
- Automation: Time-saving workflows that trigger based on customer behavior
- Analytics and reporting: Clear, actionable data across every channel
- Ease of use: The platform should work without for a large marketing team or technical expertise
The right platform depends on your business. For online sellers, ecommerce-specific marketing needs often require more than a generic tool can offer.
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Mailchimp is built for businesses that want powerful marketing tools without the complexity or cost of enterprise software. That includes:
- Small and medium-sized businesses
- E-commerce brands
- Nonprofits and community organizations
- Professional services
- Startups
Whatever the business type, the common thread is needing a platform that scales. The digital customer experience you build from day one shapes how customers engage with your brand long-term.
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AI is built into Mailchimp across the places it makes the most practical difference:
- Subject line helper: Generates and refines subject line options based on your content
- Send Time Optimization: Analyzes engagement patterns to recommend when to send
- Predictive segmentation: Identifies contacts most likely to buy, lapse, or engage
- Smart recommendations: Surfaces next-step guidance based on how your campaigns and audience are performing
- AI-powered content creation: Helps draft campaign copy faster
These features require zero technical setup and sit alongside the rest of your digital marketing toolkit.
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Mailchimp offers a free plan and three paid tiers, with pricing that scales based on the size of your contact list:
- Free: Core email tools, signup forms, and basic reporting
- Essentials: Adds A/B testing, more templates, and SMS marketing
- Standard: Includes automation, predictive segmentation, and advanced analytics
- Premium: Built for larger lists and teams needing advanced segmentation and priority support
All paid plans come with a 14-day free trial and no credit card required. If you're weighing Mailchimp against other platforms, side-by-side comparisons break down where each option wins depending on your needs.
