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AI MARKETING TOOLS

Say hello to your AI growth assistant

Intuit Assist works across Intuit platforms, including Mailchimp, to help you tackle the manual parts of marketing, from turning data into actionable insights to producing personalized content at scale.*

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Image of a person sitting at a desk, looking at a laptop screen displaying Mailchimp’s Pre-built journey review feature. The feature shows a preview of an automation journey and an abstract view of email and SMS interfaces from the fictitious brand Escultura.

SEE HOW IT WORKS

Preview our powerful, intuitive email tools

Try our demo for yourself and see how our builder can help you deliver effective designs.

Example of Mailchimp user interface depicting the range of content creation tools in the Email Builder.

Image of various abstract emails and SMS interfaces from the ficticious brand Escultura. The visual demonstrates how businesses can welcome new contacts and recover abandoned carts, with AI-generated automations and fully-built emails.
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Automate personalized campaigns at scale

Welcome new contacts, recover abandoned carts, and win back lost customers with AI-generated automations and fully-built emails you only need to review and publish.

Generate automations

See up to a 115% increase in click rates with automated emails built in Customer Journey Builder compared to bulk emails*

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Coming Soon

Let AI help you find and win untapped revenue

Soon, our AI models will be able to predict which customers are most likely to convert—and help you target them by suggesting high-quality, personalized marketing content.

Learn more
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Let Intuit Assist write the first draft*

Deliver relevant content faster when you let AI generate on-brand emails and copy. You only need to review, edit, and send.

Generate emails
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Power personalized marketing by using data science tools alongside Intuit Assist

Our data science tools help you put your best foot forward with your emails.*

Image showing an abstract discount email interface from the fictitious brand Escultura, alongside floating Abstract User Interface of Mailchimp's Content Optimizer. The visual demonstrates how users can get personalized suggestions and recommendations to help improve email content.

Get recommendations to help improve your email content

Analyze your campaigns and get personalized suggestions on what to improve.*

Get recommendations to help improve your email content
Image of an abstract representation of Mailchimp's Creative Assistant feature, showcasing floating elements of a generated Instagram post, and imported brand kit elements including a color palette and font characteristics. The visual demonstrates how users can efficiently create cohesive and branded content at scale using the integrated design tools provided by Mailchimp.

Generate on-brand designs

Use AI to create custom designs using your brand colors, fonts, logos, and images.

Generate on-brand designs
Image showing floating Abstract User Interface of a calendar and Send Day Optimization graphic. The visual demonstrates how users can send campaigns at the predicted best days and times for engagement.

Send at the right time

Send campaigns at the predicted best days and times for engagement.

Send at the right time
Image showing floating Abstract User Interface of an automation journey based on a trigger point. The visual demonstrates how users can test different versions of content with A/B testing.

Send winning content

Test different versions of content with A/B testing.

Send winning content

“The copy is a perfect starting point, and making changes would take just a few minutes rather than taking half an hour. It’s like having that digital assistant that allows you to become an editor rather than a writer.”

Jack Tadd, Managing Director, Warm Glass UK

Read the case study

FAQs

  • When initiating an email marketing campaign, it’s important to write great email content. The copy of your email marketing content will represent your brand’s voice and invite the reader to take a desired action. Here are a few tips for writing great email marketing content:

    Keep it short: You may not have the reader’s attention for long, so be sure to condense your message and get to the point. Write a great subject line: A subject line is the first thing a reader sees, and a great subject line will make them open your email in the first place. Include a call to action: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post

  • To create a simple segment in Mailchimp, click on Audience, select Segments, choose your audience, and click Create Segment. From there, adjust the drop-down menu to Date Added - is after - the last campaign was sent. Make sure to preview your segment before giving it a name and saving it.

  • Whether a potential shopper is at the beginning of their buying journey or has reached the checkout process, a Customer Journey Builder can help you land the sale. Mailchimp’s Customer Journey Builder empowers you to create and automate a workflow that’s tailored to your business. To start, make sure you have access to our Customer Journey tools under your current plan.

    Navigate to the Customer Journeys homepage and select Create from scratch or use the pre-built maps available. Then, click the Start Building button.

  • Email analytics provide valuable insights that allow you to identify what’s working for your business and refine campaigns that can be made even better. The data provided can sometimes be difficult to decipher, but you’ll always receive digestible, easy-to-read insights with our digital marketing reporting software.

    Our analytics and reporting tools work by monitoring the engagement, growth, and revenue of your campaigns across different channels. This includes emails, social media ads, promo codes used, and so forth. As a result, you can gain a deeper understanding of what your customers like and continue creating content that fits their needs. Digital marketing reporting tools also allow you to see how your email campaigns compare to the competition. The best part is that you can do this without ever leaving the Mailchimp analytics dashboard.

*Disclaimers:

  1. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  2. Up to 115% click rate: For Sep 1 2020 - Oct 10 2023 period. Features and functionality of CJB varies by plan.
  3. Content Optimizer: Content Optimizer is available on Standard or Premium plans only.
  4. Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
  5. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.