Make sure your message is coming through loud and clear with our data-driven suggestions for making your email copy more skimmable.
Content Optimizer
Make your email content more engaging
Content Optimizer benchmarks your email content against millions of top-performing campaigns in your industry and offers data-driven suggestions to improve your results.
Example of Content Optimizer’s feedback on email best practices, including skimmability, images, typography, and adding links.
Get the insights you need to improve your email content
Most email marketing tools only tell you how your campaigns performed. We tell you why. Our Content Optimizer analyzes millions of data points from top-performing campaigns and makes personalized suggestions to improve copy, imagery, and layout in future emails.
Start your free trial today
Mailchimp Recommends
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Starts at
/month*
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
Contact limit exceeded You've selected more contacts than this plan allows
Starts at
Free
for 1 month
Then, starts at
/month*
/month*
Starts at $20 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Custom-coded and Pre-built Email Templates
- Multivariate & A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Essentials
Send the right content at the right time with testing and scheduling features.
Contact limit exceeded You've selected more contacts than this plan allows
Starts at
Free
for 1 month
Then, starts at
/month*
/month*
Starts at $13 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Pre-built Email Templates
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Free
Easily create email campaigns and learn more about your customers.
Contact limit exceeded You've selected more contacts than this plan allows
Starts at
/month*
Starts at $0 per month for {contacts} contacts
- Email support for first 30 days
- Pre-built Email Templates
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
*
See
Free Trial Terms
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn moreBoost your email engagement with data-driven suggestions
-
-
Get personalized suggestions to help ensure your text and visuals are working together to engage your customers.
-
Keep your typography consistent throughout your email to maintain a clean, professional, and polished look and feel.
-
Ensure you have the right number of links and CTAs to encourage your customers to act.
Content Optimizer* offers an average of 3 personalized recommendations per campaign.
Master every aspect of your email content
Combine Content Optimizer with our existing email marketing tools and put your best foot forward with every email.*
-
Create beautiful designs
Our Creative Assistant creates and resizes designs for you.
-
Send winning content
Test different versions of content with A/B testing.
-
Stay top of mind
Create automated journeys that send the right messages.
-
See why they click
See where customers clicked in your emails with click maps.
-
Get their attention
Get real-time feedback on your subject lines.
What's new in Mailchimp?
Efficiently deliver personalized experiences—and generate revenue—with our advanced new AI assistant and SMS features.
“Mailchimp's AI-Powered features have been a massive time saver for me and it's getting smarter and smarter as it's being used and it's developing, which is perfect. Creative assistant helps me design either entire emails or sections of emails or use them as a basis of inspiration.”
FAQs
-
It can be frustrating to find that Outlook is not displaying email content. Yet, it’s not an uncommon problem. Unfortunately, there are instances when individuals open up the Outlook app and find that Outlook is not displaying email content. This problem can interrupt an essential communication channel and prove frustrating for users—luckily, there are few ways to approach and potentially resolve this issue.
A number of factors can lead to Outlook not displaying email content. Some of the reasons that Outlook may not be displaying email content may be related to:- An issue with antivirus software
- A lingering update
- Font color settings
- Software bugs
- Corrupted files
You can often solve the problem of Outlook not displaying email content by addressing one or more of these issues. The solution may be as simple as a software update or you may have to repair corrupted files in order to view content in the Outlook app.
-
If you can’t get email content to download, there are a few ways to address the problem. First of all, make sure your email app is up-to-date. In some cases, updating to the latest version of your email app is enough to fix the issue.
Some other tips for getting email content to download include:- Ensure any third-party apps are compatible: If you use any antivirus or spam filter apps, make sure these apps are compatible with your email app. In some cases, these apps may interfere with your ability to download email content.
- Quit and restart your email app: Turn it off and back on again—it’s a simple solution, but one that’s proven successful time after time. This may be the quickest way to get email content to download, but look into other solutions if the problem persists moving forward.
-
Good email marketing content is essential if you want to run an effective email marketing campaign. Creating dynamic email content starts with your goals: what do you hope to achieve with this email marketing campaign? Do you want to drive sales? Boost web traffic? Increase brand awareness? Whatever the case may be, set clearly defined goals and identify your target audience before launching an email marketing campaign.
Of course, your email marketing content should also grab the reader’s attention by being well-written and visually appealing. To quickly create great email marketing content, try out Mailchimp’s email marketing templates. We have a wide variety of pre-designed templates, so all you have to do is plug in your message and send it out. -
When initiating an email marketing campaign, it’s important to write great email content. The copy of your email marketing content will represent your brand’s voice and invite the reader to take a desired action. Here are a few tips for writing great email marketing content:
- Keep it short: You may not have the reader’s attention for long, so be sure to condense your message and get to the point.
- Write a great subject line: A subject line is the first thing a reader sees, and a great subject line will make them open your email in the first place.
- Include a call to action: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post.
*Disclaimers
- This information contains forward-looking statements, including our expectations regarding the functionality and availability of current or future features. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from these expectations, as described in our SEC filings. This represents no obligation to deliver future features and should not be relied on in making a purchasing decision. Additional terms, conditions, and fees may apply.
- Email Content Generator available to select US Standard and Premium plan users.
- Intuit Assist functionality is available on Mailchimp paid plans. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.