Transactional Emails

Reach inboxes when it matters most

Send system notifications to your contacts with confidence.

Transactional Email examples.

What is transactional email?

Transactional emails are one-to-one messages triggered by user actions, like requesting a password or placing an order. They’re powerful touchpoints between you and your customers, so we’ve made it easier to make the most of them.

Marketing email opened on a mobile device.

Fast delivery, straight to the inbox

We’ll get you to inboxes quickly, help you avoid spam folders, and give you flexibility to set your own rules with custom settings.

Graph of email send and open rates alongside image of two prospective customers checking email on their mobile device.

Track analytics that scale with your business

Optimize your emails by using automated tags, webhooks, and A/B testing. Then, evaluate and download reports easily from your Transactional dashboard.

Mobile device opened to a marketing email alongside a graphic of a customer journey that helps recover abandoned carts.

Put Transactional to the test

Try the free* demo to see how Mailchimp Transactional can work for your business—before committing to a plan. With our quick setup, sending your first email is easy.

Find the right plan

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

Customize your settings from start to send

  • Stay on-brand

    Build emails from scratch or seamlessly import your Mailchimp templates.

  • Manage inbound email

    Respond to emails with an action, like sending an RSVP or updating a to-do list.

  • Send from anywhere

    Send from multiple domains or subdomains, all from one account.

Two small-business owners contacting Mailchimp’s customer support team.

Get world class support

Get in touch with our award-winning Support team for troubleshooting.

Learn more about Mailchimp transactional APIs and get started.

FAQs

  • Mailchimp transactional email is a delivery API, or application programming interface, that can deliver transactional emails to customers without you overseeing the process.

    Transactional emails, also known as “triggered emails,” are one-to-one messages sent when a specific action occurs or a request is made from the contact. For example, a customer may receive a transactional email with their order information after a purchase is complete. Other examples of transactional emails include account updates, password reminders, and notifications or alerts.

    Compared to bulk marketing messages, transactional emails are only sent to one individual at a time rather than a group of people. Typically, these emails are time-sensitive and require you to deliver messages quickly. With our transactional email service, you can automatically send messages to the recipient’s email server in 1.79 seconds.

    When you send a transactional email with Mailchimp, you can ensure customers receive the information they need in a timely manner. Not only do transactional emails have the power to boost customer satisfaction, but they can also increase loyalty and engagement since they’re capable of being personalized. Remember, every interaction with a customer is an opportunity to solidify your relationship with them.

  • Our transactional email service allows you to reach customers quickly, ensuring they don’t have to wait long for relevant information to reach their inbox. You’ll also have access to email templates and our email builder to keep your transactional emails on brand. In addition to transactional email tools, our comprehensive marketing platform can help you stay on top of analytics, allowing you to test and refine your campaigns.

    The best part is that you can try our transactional email software for free before committing to it. This way, you can see if this type of email is right for your business needs. Plus, new users can take advantage of the transactional email demo and send up to 500 transactional emails.

  • Making a transactional email is easy with Mailchimp. Here’s how to get started:

    • Ensure you have a Standard or higher monthly plan.
    • Find the Automations tab and click Transactional Email.
    • Click Pick a Plan and select the package you want.
    • If you need more than 3 blocks for transactional emails, you can enter a custom amount.
    • Indicate what you want to have happen if you run low on emails.

    Once you finalize your selections, you’ll need to generate your API key to authenticate your request. You must also add a sending domain and configure your DNS. You can then begin sending transactional emails via the Transactional API or with SMTP integration. Mailchimp Transactional offers a delivery API that’s highly customizable, providing you the necessary tools to analyze, optimize, and track your sends. If this sounds confusing, don’t worry. When you use Mailchimp for transactional email templates and tools, you’ll have access to our award-winning support team. Our Mailchimp Support team can assist with troubleshooting transactional email services and provide guidance on next steps.