Use ShopSync to automatically send your Shopify customer and order data to Mailchimp. After you connect, you can create targeted e-commerce campaigns, generate product recommendations, and more.
In this article, you’ll learn how to connect and disconnect the ShopSync integration.
Before you start
Here are some things to know before you begin this process:
- You need a Shopify account to use this integration.
- ShopSync connects a single Shopify store to your Mailchimp audience.
- If you use the discontinued Mailchimp for Shopify integration, this process requires a few extra steps. To learn more, check out how to Switch from Mailchimp for Shopify to ShopSync.
- To view the e-commerce features supported by this integration, visit the ShopSync listing in your account.
- If you collect contacts through a sign-up option in your store’s checkout process, we recommend that you turn off the Preselect the sign-up option. To learn how, visit the Shopify Help Center.
- If you're tracking orders made from campaigns, be aware that orders are attributed to the most recent campaign that a contact clicked prior to the purchase.
- If you decide to use our Order Notifications automation, disable notifications from Shopify and elsewhere to avoid duplicate messages.
How it works
ShopSync is a third-party integration that adds Shopify store data to Mailchimp. When you connect Mailchimp with ShopSync, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers.
Customers who opt-in to receive email marketing at checkout are imported as subscribed contacts, while customers who choose not to receive email marketing will appear as non-subscribed contacts. Repeat customers sync as subscribed whether or not they re-accept marketing.
You’ll collect more contacts as new people make a purchase, and future orders will continue to sync automatically.
To install ShopSync and connect your Shopify store to Mailchimp, follow these steps.
- Log in to your Shopify store.
- Click Apps.
- Click Shop for apps.
- Find the ShopSync listing and click Add app.
- Click Install App.
- Click Continue.
- Click Connect.
- In the pop-up window, input your Mailchimp credentials and click Log In.
- Click Allow.
- Select the Mailchimp audience you want to sync with.
- Scroll to Shopify Customer Tag Mapper and enter the tag you want to create, then click Add.
- Choose your double opt-in settings.
- Optionally, you can assign Shopify data to Mailchimp merge tags.
- Click Sync Audience.
That's it! ShopSync will start to sync your Shopify store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store.
After your sync is complete, click the Support tab to view your customer support options. Here, you can upgrade to ShopSync’s pro plan and access chat and email support.
If you use the discontinued Mailchimp for Shopify integration, this process requires a few extra steps. To learn more, check out how to Switch from Mailchimp for Shopify to ShopSync.
With ShopSync, you can bring your own contact structure into Mailchimp and tag contacts based on data you know about them. Tags are highly customizable, so you can create and assign them as you see fit.
Here’s how to create tags in ShopSync.
- From your ShopSync settings page, select an audience.
- Scroll to Shopify Customer Tag Mapper, enter the tag you want to create, and then click Add.
- In the menu, click Customers and choose the customer you want to work with.
- In the Tags section, start typing the name of the tag you'd like to add and click the plus (+) icon.
That's it! After you tag your customer, they will also be tagged in Mailchimp.
Tags created in Mailchimp will not show up in Shopify. ShopSync created tags will only be sent to Mailchimp but not vice versa.
View site details
After you install ShopSync, visit the Integrations page in your account to view details for your store. Here, you can see the status of the integration, or add and manage e-commerce features like abandoned cart automation, order notifications, retargeting emails, and more.
You can do a lot with the data you collect from your store, like build segments, send automations, track purchases, and view results.
Find out everything Mailchimp has to offer with these guides.
To disconnect ShopSync, you’ll need to remove the app from your Shopify account. When you disconnect, data will remain in Mailchimp for up to 30 days. After that point purchase data, and some customer information, will no longer be visible in your Mailchimp audience.
To disconnect ShopSync, follow these steps.
- Log in to your Shopify store.
- Click Apps.
- Click Delete next to the ShopSync app.
- Click Delete to uninstall.
Success! You’ve disconnected the ShopSync app.