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When someone signs up for your email marketing, it’s an opportunity to make a great first impression. Send them a welcome email to introduce yourself, say thank you, or offer a special promotion. In Mailchimp, you can use an automation to make sure each new subscriber receives a welcome email.
In this article, you'll learn how to create an automated welcome email.
Here are some things to know before you begin this process.
The default one-click welcome automation is one email that is sent immediately after signup, and includes pre-filled content. In the automation builder you can change the delay, and edit the design and content. This automation welcomes new subscribers to your audience, so the trigger and audience are fixed and uneditable. You can pause the automated welcome email at any time. If you have a paid Marketing plan and need more sending options, check out our Customer Journeys.
To create an automated welcome email, follow these steps.
Now you're ready to edit your recipients, delay, and other settings.
We'll display a checklist with your welcome email settings. Review the checklist and make any necessary changes to your automation, like From name, email address, subject line, or sending delay.
To edit the draft, follow these steps.
Click Start Sending.
In the pop-up confirmation box, click Start Now.
Great job! Now, anyone who signs up to your email marketing will receive your welcome message. After the data begins to roll in, you can view your automation report to see how it’s performing.
After you start the automation, you may want to test it to see how it looks in your inbox. Test signups for automation can be a little tricky, so be sure to read the whole section. Here’s how it works.
Confirm the automation’s sending status.
On the Campaigns page in your account, you should see a Sending badge next to your automation. This confirms that it’s activated.
Try a test signup.
Navigate to the signup form you use to collect new contacts, and sign up. People can only receive a welcome automation once, so you should use an email address that hasn't received the automation before. If you sign up with an address that’s already been through the automation, you won’t receive it. This is true even if you delete your address and try to sign up again.
Tip: Use Gmail to get extra addresses for testing your automation.
If you don’t have a new address to try with your signup form, that’s OK. Gmail users can create instant disposable email addresses. To do this, add a plus sign and additional numbers or letters to your address to create variations. Here's an example:
Original Gmail Address | Variations |
---|---|
freddie@gmail.com | freddie+1@gmail.com freddie+2@gmail.com freddie+testing@gmail.com |
When you join your Mailchimp audience with these address variations, we’ll recognize them as unique subscribers. All welcome emails sent to the new addresses will go to your original inbox.
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Learn how automation works and get tips for how you can use automation to streamline your work.
Use automations to create a targeted series of emails that send when triggered by a specific date, event, or subscriber's activity.
Learn how to use post-sending actions with your automations to organize or target contacts who've received your messages.
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