Tags are labels you create to help organize your contacts. Tagging lets you bring your own contact structure into MailChimp and label contacts based on data only you know about them. Tags are highly customizable, so you can create and assign them as you see fit.
In this article, you’ll learn the basics of tags and how you can use them to organize your audience.
Tags are taking the place of static segments in MailChimp. If you previously created static segments, we’ll automatically convert them to tags for you, and you'll find them on the Tags page in your list. Don’t worry, you'll still be able to send to your newly-minted tags just like you always have.
We still have regular list segments that automatically update as contacts meet the criteria you choose. And guess what? Now you can segment based on tag data!
Things to Know
Here are some key things you should know about tags.
- Tags, groups, and segments are the main list management tools you’ll find in MailChimp. Learn more about how they work together.
- Tags are built for internal list organization, so your contacts won’t see them. If you want your contacts to self-select an interest or category for themselves, use groups first and then apply tagging if you want to.
We know it can sometimes be hard to decide how to make such a flexible feature work for you. Here are some examples of tags you might create, depending on the type of business you have.
- Media contact
- Large donor
- Uses coupons
- Has kids
- Trade show contact