Integrate Eventbrite with Mailchimp

Send event invitations to your Mailchimp contacts with our Eventbrite integration and templates. Set up the Eventbrite integration, send events through Mailchimp, and check your Eventbrite stats in the Mailchimp campaign report.

In this article, you'll learn how to connect your Mailchimp account with your Eventbrite account, and send an Eventbrite campaign.

Connect the Eventbrite Integration

  1. Click your profile name to open the Account Panel and choose Account.
    account accounttab
  2. Click Integrations.
    account integrationsoption
  3. Click the Eventbrite option.
    Integrations list showing Eventbrite row
  4. Click Connect.
    Eventbrite API Key
  5. Click Allow to connect your Eventbrite and Mailchimp accounts. If you're not logged into Eventbrite, you'll first be asked to log in.

After you connect your Mailchimp account to Eventbrite, the Eventbrite logo on the Integrations page is illuminated.
Eventbrite success

Send an Eventbrite Campaign

To send Evenbrite-invitation campaigns through Mailchimp, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click Create Campaign.
    campaigns create button clickcreatecampaign
  3. In the pop-up modal, click Email.
  4. On the Regular tab, enter a campaign name and choose a list.
  5. Click Begin.
    campaigns create button begin
  6. In the Content section of the Campaign Builder, click Design Email.
    click design email
  7. On the Template step, click Themes.
  8. Click the drop-down menu to show theme categories, and choose Integrations.
    click dropdown and choose integrations
  9. Available templates will appear in the lower pane. Locate the EventBrite template you want to use and click the Select button.
  10. Check the box next to the event you'd like to send the invitation for then press the Select button.
    Choose event
  11. Proceed through the rest of the Campaign Builder and send the campaign to your list. Keep in mind that if you change the URL associated with the Attend Event button, we can't collect Analytics360 data.

View Eventbrite Stats in Mailchimp Reports

To view an overview of your Eventbrite event stats in the campaign report, follow these steps.

  1. Navigate to the Reports page
  2. Click View Report for the Eventbrite invitation campaign.
  3. Click the Analytics360 tab.

Here can see how many tickets were sold, how many tickets are still available, and also which subscribers have registered for the event.


Eventbrite RSVP information is not passed back to Mailchimp in a way that can be used for segmenting at this time.

Was this article helpful?

Anything else we can do to improve our site?