Mailchimp Sync for Eventbrite is a free extension for your Eventbrite account that can help you sync and communicate with event attendees. Use our Eventbrite templates to remind your contacts about an upcoming event, send announcements, and more.
In this article, you'll learn how to connect, disconnect, and use Mailchimp Sync for Eventbrite.
Before you start
Here are some things to know before you begin this process.
Mailchimp Sync for Eventbrite supports all types of public events, and certain private event types. Invite-only events can't be shared with Mailchimp, but you can still sync event data to your audience.
Eventbrite syncs to only one Mailchimp audience at a time, so you may have attendees for several events in the same audience.
Only one email address can be saved per event purchase. If an attendee purchases multiple tickets at once, only one email address is added to your Mailchimp audience.
Mailchimp Sync for Eventbrite has been updated with API 3.0 functionality so you can segment by purchase activity. However, Eventbrite does not support certain automations like abandoned cart, first purchase, and order notifications.
To view the e-commerce features supported by this integration, visit the Eventbrite listing in your account.
Connect Mailchimp Sync for Eventbrite
To set up Mailchimp Sync for Eventbrite, follow these steps.
Click Connect Now to begin the installation process. You'll be asked to log in to your Eventbrite account if you're not already logged in.
If you have not previously given permission to connect Mailchimp Sync to Eventbrite, click Allow. Otherwise, click Connect with Mailchimp.
In the pop-up modal, input your Mailchimp username and password, and click Log In.
Choose whether to sync attendees from all events or selected events. If you choose Attendees from the selected events, check the boxes for the events you want to include.
Select which audience you would like the attendees to be added to, or click Create new list to create a new audience.
Click Start syncing.
Current and new attendees to your selected Eventbrite events will automatically be added to the selected Mailchimp audience.
View site details
After you install Mailchimp Sync for Eventbrite, you can visit the Connected Sites page in your account to view details for your Eventbrite connection. Here, you can see the status of the integration or add and manage e-commerce features.
After the sync is complete, you’ll have access to Mailchimp’s e-commerce features and Eventbrite templates. Create purchase-based segments to use with campaigns, track and report data, add ticket purchase links to your email campaigns, send custom product recommendations, and more.
Find out what Mailchimp has to offer with these guides:
When you connect your Eventbrite account to Mailchimp, you’ll have access to our Eventbrite email templates. All Eventbrite templates include a section for you to add your event. Use the product content block so visitors can purchase tickets or RSVP directly from your email.
Featured Eventbrite templates include:
Use this template to remind your audience of an upcoming event. If you want to use the Event Reminder template, we recommend you turn off the default reminder that Eventbrite sends.
Pre Event Announcement
Use this template to send an announcement for an upcoming event.
Targeted Email to Drive VIP Sales
Use this template to target your VIP attendees.
Eventbrite Ticket Launch
Use this template to promote your ticket release.
Eventbrite Urgency Driven Email
Use this template to email attendees about an approaching deadline.
You can disconnect Mailchimp from Eventbrite at any time. First, you’ll remove Eventbrite from your connected sites and revoke API Key access. Then, you’ll remove the integration in Eventbrite. This will not remove contacts from your audience.
Remove Eventbrite from Mailchimp
To remove Eventbrite from your connected sites and revoke API key access, follow these steps.
In your Mailchimp account, navigate to the Eventbrite connected sites page.
On the Eventbrite page, click Disconnect.
In the Are You Sure? modal, click Continue.
Choose a reason you want to disconnect your integration, and click Disconnect.
Click your profile name again and choose Account.
Click the Extras menu and choose API keys.
In the Authorized applications section, find Mailchimp Eventbrite Extension, and click the X icon.
Almost done! Your Mailchimp account is no longer synced with Eventbrite. To complete this process, you'll also need to remove the Mailchimp integration from Eventbrite.
Remove Mailchimp from your Eventbrite account
Log into your Eventbrite account.
Click your profile icon and choose Account Settings.
In the left navigation panel, click Organizer and choose Apps.
Find Mailchimp Sync and click the trashcan icon.
In the pop-up modal, click Disconnect App.
That's it! You have disconnected Mailchimp Sync for Eventbrite.
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