Use Send Email Actions

Marketing automation flow actions perform marketing or organizational tasks in your flow. Use send email actions to design and customize the marketing you want to share with your audience. When contacts reach that action, we’ll automatically send the email their way.

In this article, you’ll learn how to use a send email action.

Before you start

Here are some things to know before you begin this process.

• To learn more about automation flows, how they work, and what you can do with your plan, check out About Marketing Automation Flows.
• Design the email with the new builder or the classic builder. For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.
• Our flow templates use default triggers, along with default rules and actions. To learn more, check out Use Automation Flow Templates.

Add a send email action

When contacts reach a certain point in their path, choose to send them an email with a targeted message tailored to their flow.

If an automation flow includes a series of emails, we recommend you separate them with time delay rules to avoid flooding your contacts with multiple messages at once.

To add a send email action to a flow, follow these steps.

1. Click and drag the Send email action into your flow from the side panel. Or, use the plus icon (+), then select the Send email action.
2. In the Send email pop-up, click Rename to edit the internal name for your email.
3. Click Edit in the To & From field to change the To field, From name, or From email address.
4. Click Edit in the Subject field to customize your subject line and preview text.
5. Click Edit in the Schedule field to limit your sends to a certain day or time.
   For example, if you know your audience is more likely to open emails on the weekend, you might choose to send on Saturdays and Sundays only.
6. Click Edit in the Tracking field if you have Google Analytics connected to your Mailchimp account. Click the Track with Google Analytics checkbox to turn it on or off. Click the UTM parameters to edit their default values. To default back to the original values, click Reset Defaults.
   This will edit Google Analytics tracking for the send email action only. To learn more about turning on tracking for all email actions in an automation flow, check out Integrate Google Analytics with Mailchimp.
7. Click Select a template. If you haven't selected a default builder, select Classic Builder or New Builder.

After you've designed your email, return to your automation flow. Repeat these steps to add additional email actions to your flow as needed.