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Integrations

WordPress

Boost visitor engagement and grow your audience.

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Cost
Free
Developer
Mailchimp
Languages
English

  • #1

    email and marketing automation platform*

  • 500 million

    emails sent each day on average

  • >99% email

    deliverability rate (average)

Nurture leads and grow your audience

Turn visitors into subscribers

Add subscriber forms to your WordPress website to collect subscriber contacts that will sync to your Mailchimp audiences, allowing you to send personalized emails.

Explore personalization
A person holding a smartphone displaying an ad for a green gear bag with text: "It might just be your new favorite gear. Shop now."
A smartphone showcases audience growth analytics alongside a Mailchimp customer profile card for Nita Fisher, labeled as an influencer. Icons reveal her as a parent and world traveler, capturing the essence of her dynamic lifestyle.

Send the right email to the right audience

Unlock the full potential of your customer data. Use segmentation to deliver content that resonates with each subscriber, helping boost engagement and conversions.

Explore segmentation capabilities

Connect Mailchimp to WordPress

Bring your WordPress subscriber data information to your Mailchimp audiences.

Connect now
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What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

  • Manage customer relationships

    Grow your subscriber list by turning site visitors into subscribers. Place forms anywhere on your site and use multiple forms on different pages to grow different lists at the same time, like blog and newsletter subscribers.

  • Save time and effort

    • Eliminate manual entry of subscriber information from your WordPress website with built-in forms that sync with your Mailchimp audience.
    • You can organize your contacts in Mailchimp to better target your messaging.

  • Let people tell you what they want to hear from you

    Gain valuable insights into your subscribers by collecting custom data, then use that information to create targeted segments within your Mailchimp audience.

  • Personalize your marketing, boost engagement

    Personalize campaigns at scale. Send to distinct groups of customers by leveraging customer data through powerful segmentation logic and conditions.

Resource articles

Mailchimp app screen with Mailchimp logo linked to WordPress logo with plug icon in between.

Connect or Disconnect Mailchimp for WordPress

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Targeting Smarter with Tags and Segments

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*Disclaimers

  1. Integration: Mailchimp and WordPress sold separately. Integration available. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.
  2. #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
  3. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.