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About Additional Charges
Depending on your plan type, you may sometimes see additional charges on your monthly Mailchimp bill. This is based on your contact storage and email sends per pricing tier. If your contact total or send count ever exceeds the limit of your plan, we won’t interrupt your service. Instead, you’ll see an additional charge on your monthly bill.
In this article, you’ll learn about additional charges.
How it works
When you choose a paid monthly plan, you’ll decide how many contacts you want to store in Mailchimp. The number you choose determines your pricing tier, and your monthly send limit. Archived and cleaned contacts don’t count toward your contact limit. You can change your contact limit anytime.
Sometimes, your audience might grow more than you expected, or you might send more emails than usual in a month. If you go over the contact or send limit for your pricing tier, we’ll charge you for an extra, smaller set of contacts, called an add-on contact block. If you go over your limit by more contacts or emails than what comes with one add-on block, you'll be charged for multiple blocks.
The price of the add-on contact block, and the number of contacts and email sends it includes, depends on your plan and pricing tier. If you're logged in and set your contact limit, we'll show you the number of contacts and email sends included, plus the cost and size of add-on blocks.
For example, with the Standard plan, the email send limit is 12 times your contact limit. This formula also applies to add-on contact blocks, so one block of 1,000 additional contacts includes 12,000 additional email sends.
About peak contact total
We calculate your monthly bill based on your feature plan and pricing tier, as well as the peak contact total during your billing period. This means that even if your contact total decreases, your bill will reflect the highest number of contacts stored in your account that month.
Note
Additional charges are part of Mailchimp’s new pricing model, introduced on May 15, 2019. If you had a paid Mailchimp account before the new pricing model was introduced, you have a legacy pricing plan, and you won’t be affected by these changes.
Next steps
If you see additional charges on your bill, you may want to increase your contact limit to the appropriate pricing tier to avoid additional charges in the future.
If you don't want to increase your contact limit, here are some alternative options.
Use segmentation to identify which contacts aren't interacting with your emails or making purchases in your store. Then, archive those inactive contacts to reduce your number of billable contacts.
Instead of sending every email to all of the subscribed contacts in your audience, send targeted content to smaller segments.
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