Harness the Power of Mailchimp's Expert Advice
Boost your customer engagement with insights from top-performing campaigns in your industry. Experience the power of the #1 Email Marketing & Automation Platform.
Email builder offers professionally designed, customizable templates for creating engaging campaigns.
Not sure which plan is for you?Take our short quiz to save the guesswork and allow us to personalize our recommendations for you. Take our short quiz to save the guesswork and allow us to personalize our recommendations for you. |
Recommended Mailchimp Recommends PremiumScale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. $350 *Overages apply if contact or email send limit is exceeded. Learn more |
Recommended Mailchimp Recommends StandardSell even more with personalization, optimization tools, and enhanced automations. $20 |
Recommended Mailchimp Recommends EssentialsSend the right content at the right time with testing and scheduling features. $13 |
Recommended Mailchimp Recommends FreeEasily create email campaigns and learn more about your customers $0 *Sending will be paused if contact or email send limit is exceeded. Learn more |
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*Overages apply if contact or email send limit is exceeded. Learn more |
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Not sure which plan is for you?
Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.
Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.
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SMS Marketing
New!
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SMS and MMS add-on
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SMS and MMS add-on
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SMS add-on
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Not included |
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Monthly Email Sends
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150,000
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6,000
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5,000
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1,000
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Users
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Unlimited
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5 Seats
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3 Seats
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1 Seat
|
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Audiences
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Unlimited
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5 Audiences
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3 Audiences
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1 Audience
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Customer Support
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Phone & Priority Support
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24/7 Email & Chat Support
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24/7 Email & Chat Support
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Email support for first 30 days
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Pre-built Email Templates
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Included |
Included |
Included |
Limited
|
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300+ Integrations
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Included |
Included |
Included |
Included |
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Reporting & Analytics
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Included |
Included |
Limited
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Limited
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Forms & Landing Pages
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Included |
Included |
Included |
Included |
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Creative Assistant
|
Included |
Included |
Limited
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Limited
|
|
Personalized Onboarding
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4 Sessions
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1 Session
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1 Session
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Not included |
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Role-based Access
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5 Roles
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4 Roles
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2 Roles
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Not included |
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Remove Mailchimp Branding
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Included |
Included |
Included |
Not included |
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A/B Testing
|
Included |
Included |
Included |
Not included |
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Email Scheduling
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Included |
Included |
Included |
Not included |
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Automated Customer Journeys
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Up to 200 journey points
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Up to 200 journey points
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Up to 4 journey points
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Not included |
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Custom-Coded Templates
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Included |
Included |
Not included |
Not included |
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Send Time Optimization
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Included |
Included |
Not included |
Not included |
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Predictive Segmentation
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Included |
Included |
Not included |
Not included |
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Content Optimizer
|
Included |
Included |
Not included |
Not included |
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Dynamic Content
|
Included |
Included |
Not included |
Not included |
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Campaign Manager
|
Included |
Included |
Not included |
Not included |
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Multivariate Testing
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Included |
Included |
Not included |
Not included |
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Comparative Reporting
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Included |
Included |
Not included |
Not included |
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Advanced Segmentation
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Included |
Included |
Not included |
Not included |
| About Premium | About Standard | About Essentials | About Free |
The tools you need to start (and keep) growing
-
Convert with Automations
Send the right message at the right time to convert more customers.
-
Optimize with Analytics
Get data-driven suggestions to help make your content more engaging.
-
Design with AI
Get beautiful, on-brand designs made for you with the power of AI.
-
Target with Segmentation
Boost customer loyalty by predicting the right ones to target.
-
Build with Templates
Launch campaigns in minutes with pre-designed templates that fit any message.
-
Sync with Integrations
Connect to the tools you already use to save time and make better decisions.
Bring in more data, drive more growth with our integrations
-
Canva
Create compelling visuals for your marketing.
-
Mailchimp for Salesforce
Sync your Mailchimp subscribers and Salesforce® leads across platforms.
-
Instagram
Promote and share your Instagram posts in email campaigns.
-
Shopify
Sync Shopify customers, products, and purchase data to Mailchimp.
-
Google Analytics
Unlock powerful insights with campaign, website, or landing page data.
-
WooCommerce
Power your ecommerce store with smart marketing features.
-
QuickBooks Online
Bring together your marketing tools and invoice data.
-
Squarespace Commerce
Market your ecommerce business and drive sales.
-
Zapier
Automatically pass data between web services without a single line of code.
"If you have invested the time and resources to have a valuable database of subscribers and clients, Mailchimp has the ideal set of tools to help make it profitable.”
Mailchimp is GDPR-compliant
And our tools can help you use Mailchimp in a GDPR-compliant way.
Find out what makes us the #1 email marketing and automations brand*
*Disclaimers
- Generate up to 4x more orders with Customer Journey Builder automations based on orders generated through user's connected stores with automations versus when they used bulk emails.
- Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 / 2022.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.
- Up to 7x more orders through users' connected stores versus when they used bulk emails for Jan 1 2022–Jul 1 2023 period. Features and functionality of CJB varies by plan.
- 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
- Based on Capterra's 2023 Email Marketing Software Shortlist Shortlist. The Capterra Shortlist report constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Capterra or its affiliates. See shortlist.