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Scale with the #1 email marketing and automation platform, now with SMS*

Mailchimp helps you reach customers on channels where they’re most likely to convert with personalized marketing across email and SMS.

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Engage with email & SMS

Deliver product recommendations, discounts, and inventory alerts dynamically across email and SMS.*

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Convert with automations

Use 50+ behavior-based triggers to give each customer a relevant shopping experience.

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Create faster with AI

Customize content easily with 10+ predictive and generative AI-backed tools.

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Refine with segmentation

Target customers with advanced logic like spend amounts, buying behavior, and predicted attributes.

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Personalize every email to every customer

Convert site browsers and cart abandoners—and cross-sell products to discount shoppers and loyal VIPs—with personalized marketing.

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CUSTOMER JOURNEY BUILDER

Personalize customer journeys using shopping triggers based on their unique browsing behavior and purchase history.

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SEGMENTATION

Boost customer engagement and loyalty by focusing on the right people with our segmentation tools.

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CAMPAIGN MANAGER

Orchestrate targeted, multichannel campaigns across email and SMS all from one unified platform.

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Mailchimp offers more ways to use behavior data and Al for personalization than ever.

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We'll help you break barriers without breaking the bank

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Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

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Contact Sales
  • Phone & Priority Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
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*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

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PERC Coffee integrates with Mailchimp to drive record-breaking revenue growth in the 3 prior months

+40% average growth in online sales YOY

10x more sales than the daily average

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More resources to help you personalize your marketing

12+ million users trust us with their email marketing. You can too.

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*Disclaimers

  1. #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
  2. SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.
  3. 16.5x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to first SMS campaign launch during September 2023 through April 2024.