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How to Turn Ideas into Blog Names

Writing blog names for businesses is not as easy as it seems. Follow these steps to learn how to craft good blog names that are short, catchy, and unique.

There are a lot of potential barriers to entry when it comes to starting a blog, but coming up with a name is one of the most difficult parts for a lot of people. You want your blog name to stand out from the others, but you also want readers to know what your blog is about at a quick glance. This means coming up with good blog names.

Starting a blog involves several steps, but you can’t launch your blog and start writing content until you’ve picked a name. While you can change your blog name later, keeping the same name is a good way to build an identity with your customers. Ideally, you want to pick a good blog name right in the beginning.

One thing you want to achieve with your blog name is to maintain brand consistency. Over time, people start to get a feel for your voice as a brand, which includes your style of writing, your sense of humor, and more. Coming up with blog name ideas that fit the general feel of your brand is a good way to find the best blog name.

If you’re thinking about starting a blog but you’re stuck on choosing a name, you’re far from alone. Countless bloggers struggle with this every day, and the internet is full of tips to help you choose a good blog name. If you want to learn more about choosing good blog names, here’s everything you need to know.

What makes a good blog name?

Think about some of the popular blogs you’ve read or regularly read—chances are they have a short name that sticks in your head. A short blog name also means your readers can type less to get to your blog, which makes it more convenient to access.

Your blog name should also include a type of identifying branding, whether that’s your company name, one of your primary keywords, or a word that has to do with the industry you’re in. You can always look at some of your competitors’ blogs for name ideas—at the very least, knowing the names of your competitors’ blogs will help you choose a name that’s unique.

How to name your blog

If you’re planning on launching your blog soon, coming up with a good name is an important 1st step. Here are some tips to help you come up with blog name ideas that are unique, catchy, and reflective of what your blog is about.


To start, create a list of words that describe your brand or what you do as a business or individual. You don’t have to spend too much time coming up with this list—just write down the first words that come to mind. Coming up with a list will help you choose a blog name that fits your brand, which is one of the basics of branding.

You’re going to use this list to come up with a good blog name, so feel free to write down as many words as you can think of.

Focus on branding

Now that you’ve brainstormed some words, sort through them to find the options that match your brand. You can consult your brand style guide to make sure you’re choosing words that fit your brand—if you don’t have a style guide, now is a good time to create it.

It’s important to create a uniquely recognizable brand, that way your customers know your brand by its colors, language, and logo. Maybe your brand is all about elegant design, or perhaps your brand is more rugged and focused on hard work. Make sure the words you choose to use in your blog name reflect your brand and your values as a business.

Look at competitors

One way to get blog name ideas—or to make sure you’re not choosing a name that’s similar to an existing blog—is to look at your competitors’ blogs to see what kind of names they’re choosing. In particular, look at some of the most popular blogs and try to figure out what they have in common.

You don’t want to copy blog name ideas from existing blogs, and looking at competitors’ blogs can help you avoid that. At the very least, you should make sure your blog name—or something very similar—isn’t taken before you launch.

Do a little research

Looking up competitors’ blogs isn’t the only way to research blog name ideas. You can also research keywords to see what kinds of keywords people search for. Including frequently used keywords in your blog name is a good way to make sure you show up in search results. That being said, you may want to avoid trendy terms that people may stop searching for soon, such as currently popular slang words.

Shorten your blog name

Once you’ve got some basic ideas for your blog name, shorten that name to make it more palatable. Short names are generally more effective when it comes to branding, which is one of many reasons why companies like Google and Twitch are so successful. You want a blog name that people can easily mention in conversation, and is easy to search for—so keep it short.

Make sure it’s easy to pronounce

You want people to talk about your blog in the real world and online, and that’s not easy to do if your blog name is difficult to pronounce. Ideally, choose a blog name that’s easy to pronounce in addition to being short, unique, and catchy. This is another reason it’s often better to stick to a short blog name.

If you can help it, avoid using any made-up words in your blog name, and avoid any words that originated from fictional books or movies.

Consider longevity and aesthetics

Once you’ve picked out a blog name you like, consider whether that name is going to remain catchy for a long time. Blog name ideas that involve currently trending topics and slang tend to wear out a little quicker as those trends fade away.

Type your blog name into Google, and type the URL you want into the address bar at the top of your browser. This will give you an idea of how your blog name will look, which is actually more important than you might think.

Make the final call

The next step in naming a blog is to make the final call on the name you want to use. It might take a while to narrow your list down and find a name you really like, but this is a crucial step.

Confirm availability and launch your blog

Once you’ve got a name you like, you need to make sure that name is available for use. There might not be a blog online that shares your name, but there could be a website that uses your desired URL. If the URL you want to use for your blog is taken, you may need to look at some of your other ideas for blog names. You can use one of the many available domain tools to check domain availability.

As soon as you find a name with a domain that’s available, you can buy your domain and launch your blog. Keep in mind that you’ll also need web hosting.

Blog name generators

Alternatively, you can use blog name generators to generate blog names, that way you don’t have to rack your brain. There are a handful of blog name generators available, including some generators that also help you choose a domain name. Here are some examples:

  • Nameboy: Free and easy to use, this blog and domain name generator provides ideas based on the keyword(s) you submit.
  • IsItWP: With IsItWP, you simply enter a word or 2 and the tool generates names based on your input. IsItWP offers several results for each query.
  • WPBeginner Business Name Generator: This AI-powered blog name generator can help you find your next blog name with 2 keywords and a click of the Generate button.

The next step in blogging

Blogging is a great way to reach a wider audience and promote your products or services, but choosing a name can be a daunting task. Fortunately, you can craft good blog names by following some of our tips or using a generator.

Whether you need help to create a blog or optimize blog posts, there are tools that can help. With Mailchimp, you can register your domain, and host and build your website. And when it comes to email marketing, Mailchimp is the tool of choice. Mailchimp gives you access to email automation and marketing tools that make your life easier.

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