E-commerce integrations can improve the online shopping experience for customers while improving internal processes like bookkeeping, order and inventory management, revenue tracking, and marketing. There are several types of integrations available for your e-commerce store that can help you grow your business and become more efficient, such as:
While website design is crucial, functionality is even more important. Your online business needs to collect payments from customers. Unfortunately, this can be a complicated process if you're new to the world of electronic commerce.
However, with payment integrations for online marketplaces, you can sync customers' order data from your brick-and-mortar store POS and online stores.
Payment integrations can improve the customer experience by sending automated messages to customers who have purchased for you or spent a specific dollar amount. In addition, it enables you to automate marketing based on customer shopping behavior.
With payment integrations, you can also give your e-commerce store shoppers more options for how they want to pay. They can choose to pay with PayPal or a credit card.
As the merchant, you'll also have options like redirecting to the payment processor's website to complete checkout. You can also use an on-site gateway and have customers stay on your website to provide you with payment information to give you more control over their experience.
There are two types of payment integrations: redirect and on-site. With redirect integrations, customers are redirected to a secure payment page on the payment service provider (PSP) website. This is where they'll complete payment.
For example, if you've ever purchased something with PayPal, you may have noticed you were redirected to PayPal to finish the payment process and then directed back to the merchant website to finalize the payment process.
With a redirect payment integration, shoppers already know the PSP, so they might feel like their money is safer. However, you won't be able to customize the payment page since it belongs to another business, so it can affect the overall user experience.
Many large businesses use on-site payment gateways to give them more control. With direct payment gateways, customers enter their credit card details directly on the merchant site for a seamless checkout experience. This gives the online store more control over the checkout process, enabling them to offer specials or add-ons that encourage customers to spend more.
The top electronic commerce payment gateways are PayPal, Stripe, and Square. Square is preferred for brick-and-mortar stores, but it provides a seamless online checkout experience. On the other hand, PayPal is easier for e-commerce companies that want an easy solution, and Stripe is best for capturing online sales for businesses with developers since it comes with comprehensive customization tools.
Supply chain management and logistics are crucial for every e-commerce business. To run your business effectively, you must track orders and manage your inventory to ensure you never run out of stock. An e-commerce company must have real-time inventory tracking that automatically updates its product listings when they're out of stock.
Your software should also tell you when it's time to reorder inventory and communicate with customers when an item is in stock again. Integrating your inventory management system with online stores gives you real-time visibility into your products. In addition, you can synchronize data across online and brick-and-mortar stores.
By integrating your e-commerce store with inventory management software, you can track items sold, when to replenish stock, and identify your best-selling products while preventing lost sales and improving forecasting.
In addition, your inventory management solution should have shipping functionality that ensures accuracy and transparency for customers. Integrating your e-commerce site with inventory management software can help automatically update product listings to tell customers you're out of stock.
In addition, integrating inventory management systems with email marketing platforms enables you to automatically send shipping confirmations and tracking information once orders are processed at your warehouse.
Reporting and analytics
Your e-commerce business relies on data to learn more about its customers and create more effective marketing campaigns. With analytics integrations, you can get access to insights to understand your marketing performance and create custom reports.
As a Mailchimp customer, you can access data from Mixpanel, Google Analytics, Firebase, and much more to easily analyze your data and get insights on sales, open rates, and click rates.
E-commerce analytics integrations also give you insight into your website performance to find bottlenecks in the customer journey and poor-performing pages and determine what percentage of customers are adding items to their cart but not completing the checkout process. In addition, you can understand how your audience changes by tracking the source of your website visitors and other details about them.
By integrating reporting and analytics applications with your website and email marketing platform, you can learn more about your website visitors and more specific pages on your website to uncover insights you may not have noticed. You might find that a product page isn't performing well, which can help you brainstorm reasons why and find the best solution.
Your customers are on social media, giving you a unique opportunity to communicate with them more personally. Every online store should engage in social media marketing strategies that enable them to attract more customers and influence their purchasing decisions.
Integrating your social media management software with other marketing and e-commerce applications can help streamline communications and ensure you deliver consistent messaging throughout all your marketing campaigns.
With Mailchimp integrations, e-commerce businesses can drive engagement by adding social media content to email campaigns using Canva, Facebook, and LinkedIn and sharing social media profiles with subscribers.
You can also integrate follower data from your e-commerce company's social media platforms to learn how much of your website traffic comes directly from social media.
In addition, your social media profiles can integrate with customer support software. While a physical store has salespeople who can help customers, an e-commerce business must have the right tech stack to appropriately support its customers and encourage sales.
Many businesses use social media as an extension of their customer support strategy, so your software must integrate with customer support software that keeps all open tickets and inquiries in a single, easy-to-use dashboard.
Customer support software: Live chat & Help desk
Speaking of customer support software, you should have an e-commerce integration that allows customers to communicate with your business in various ways, whether they're on mobile devices or desktops.
As an online retailer, you must think about all the various ways customers will communicate with your business online. When customers are shopping online, they want to be able to seamlessly contact your business if they have questions or concerns.
Customer support software, which includes live chat and help desk integration, can help you more effectively serve your customers whether you sell physical or digital products.
Live chat e-commerce integrations allow your customer support agents to connect with customers immediately and in real-time to improve the overall customer experience by providing them with a direct channel, helping you better serve your customers quickly and more efficiently while improving internal processes and reducing the time it takes to solve customer issues.