What should you include in an email newsletter?
There are certain essential elements that you should include in every newsletter, regardless of the design. It's crucial to follow these email best practices so your campaigns can increase engagement, convert prospects, drive sales, and boost website traffic. Including these elements ensures that your newsletter is organized, easy to follow, and conveys the main message.
These are the elements you should include in every email newsletter you send:
The header is the first thing your email recipients will see when they open your email, so it's crucial to have a branded header.
Your branded header should include your company name and company logo so your readers can instantly recognize who sent the email. Your subscribers are more likely to open and read an email when they know who it's from, so make sure you include your company logo in every email newsletter you send.
Subject lines and headlines are undeniably essential parts of an email newsletter. If you open your inbox and see an email with a boring subject line, you'll skip right over it. But if you open your inbox and see an email with a great subject line, you'll give it a chance. Then when you open the email and see an engaging headline, you'll end up reading the whole thing.
This is precisely why engaging headlines and subject lines are so important. Your headline will grab your reader's attention the instant they open your email and entice them to keep reading.
Every successful email campaign has a good newsletter layout. No one wants to open an email that is unorganized and confusing.
Instead, your email should be simple and easy to follow. Newsletter templates often have layouts you can follow to ensure that your email is consistently formatted correctly.
It's also important that your email layout is also accessible on mobile devices. Most people check their emails on their mobile devices. So, if a reader can't open your newsletter on their mobile devices, they're not going to open it at all. Make sure your emails are mobile-friendly before hitting send.
Although it's a dream for every person in your contact list to read your entire newsletter, that's unfortunately unlikely. Instead, most people will scan your newsletter and read one or two things. So, your newsletter must be easily scannable. Your readers should be able to quickly scan the content but still get the gist of it.
You should include keywords in your email body that your readers can quickly pick up on. Including keywords ensures that your readers will still understand what you're saying, despite not reading the entire newsletter. Make sure you also include proper spacing in your copy.
Every email newsletter you send should contain at least one high-quality. An email with all words and no photos is an email that will end up in the trash bin. Instead, aim to include eye-catching images in your email that reflect your brand well.
Graphics are a great way to get your reader's attention and add value to your writing. You can even get some of the key points across with an image. Just make sure to include alt text at the bottom of your pictures to improve accessibility for readers who cannot see them.
Call to action
The point of every email newsletter is to get your readers to perform the desired action. This desired action can be a host of different things.
Maybe you want your readers to write a good review for your business. Maybe you want them to follow your social media accounts. Regardless of your desired action, you need to include a clear call to action at the end of your email.
Your call to action should be direct, to the point, and explicitly tell the reader what you want them to do.
Every newsletter should contain a footer. Your email footer should include general information about your company that you want your subscribers to know, such as your address, phone number, social links, and brand logo. The footer is the last thing your readers will see when they finish reading your email, so keep it short and straightforward.