As your business grows, you need a place to manage what you know about your audience. Otherwise, contact details, behavioral data, and other relevant information can be hard to organize and cumbersome to use. That’s where customer relationship management (CRM) software comes in—it’s software that centralizes your audience data to help you better understand who you’re talking to and deepen your relationship with them.
Top companies like Salesforce and ActiveCampaign offer free trials of their CRMs, while Mailchimp offers a Marketing CRM as a feature of its Free plan.
Mailchimp’s Marketing CRM delivers value comparable to other top paid CRMs, but without the cost. Plus, the Free plan includes other vital marketing features—like a website builder, unlimited landing pages, email marketing, and much more—so you don’t just know your audience, you grow your audience. And with hundreds of integrations, you can seamlessly use Mailchimp with the apps and tools you already count on to run your business.
As you compare CRM software solutions, consider what your business needs now and what you may need in the future. The right CRM for your business offers all those features at a price you can afford.