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How to Make a Quiz to Boost Engagement for your Website

Quizzes offer an excellent opportunity for businesses to gather customer data and increase engagement. Learn how to create and leverage an online quiz.

The internet is constantly evolving, providing new paths and platforms for sharing information, news, and ideas. If you have a website and are looking for new ways to boost engagement and activity on your site itself, you might consider making a quiz for your users.

A web quiz does not have to include just right and wrong answers. In fact, most quizzes on websites today request opinions or include fun elements to make the quiz interactive and enjoyable. A quiz can help you request feedback and input from your users or increase engagement on your site.

Even if you are not a programmer or developer yourself, it is still possible to learn how to make a quiz with the right tools and resources. Keep reading or use the links below to learn how to make a quiz online and leverage it for your business.

How to make a quiz online

Whether you are interested in attracting users who are looking to engage in interactive elements or if you are more interested in analytics and engagement, quizzes have plenty of uses. And fortunately, making one is easier than ever—no matter how little experience you have.

As you get ready to make a quiz online for your website, keep these steps in mind:

Step 1: Outline your goals

First, before you begin searching for a quiz platform or builder that is right for you, consider the goals you have for your quizzes.

Are you sharing quizzes to gather information about potential customers of yours, or are you offering a scored quiz for educational purposes? Are you creating quizzes for fun and entertainment or for a specific purpose?

You’ll also want to think about what type of data, if any, you’re hoping to gather. Outlining your goals can help you to find a quiz-building solution that is just right for your needs.

Step 2: Identify your target audience

When it comes to creating successful quizzes, behavioral targeting matters. Identify the target audience you intend to reach before you begin building or sharing live quizzes online. Consider the audience you want to appeal to and which platforms they are most likely to respond to and engage with online. This information can help you to determine where sharing your quizzes will result in the highest response rate.

Step 3: Choose a topic

Choosing a topic before you start making your quiz allows you to cater the design and elements to the subject and how it can best be presented to your audience. It will also save you time as you create questions and answers.

Step 4: Create a short, straightforward quiz

It is no secret that users have increasingly short attention spans. If you are new to making quizzes or if you want to encourage as much engagement as possible, you’ll want to aim to create a short and straightforward quiz. Quizzes that appear too long or daunting will likely cause users to exit the quiz immediately, rather than taking the time to complete it.

It may also be beneficial to ensure that the quiz you create does not require extensive loading time or too many pages. The more succinct and to-the-point your quiz is, the more likely you are to receive the engagement you are seeking.

Step 5: Add attention-grabbing elements

Creating an engaging quiz is key. Most online quizzes today include slideshows, images, or interactive graphics. Incorporating vibrant graphics, relevant photos, and even colorful buttons can help to keep users engaged and attentive while they are completing the quiz.

"3 Ways Quizzes Can Help Your Business": with three icons; an envelope, a magnifying glass, and a paper airplane with corresponding text under each that reads, “Build a mailing list; Gain insights on your audience; Create easily shareable content”.

What online quizzes can do for your business

Quizzes can be more valuable than you think for your business. They can:

Increase website traffic

If you are searching for a way to drive website traffic, direct potential customers to your online store, or even increase visits to another social media platform, you can use a quiz to help. Posting about the quiz on other platforms can direct them right where you want them.

Interactive quizzes can also redirect users to any website or URL in order to provide users with the quiz results.

Collect data

Using quizzes is an excellent method of collecting useful data regarding your online visitors and social media followers. You can also use quizzes as follow-ups for those who have made a purchase from you in the past, allowing users to provide you with immediate feedback.

As soon as the quiz is completed, you have access to the information they’ve provided. Collecting user information and data using a scored quiz is one of the best ways to request authentic feedback from users online in a short period of time.

Engage with your audience

When you are looking for a way to help your brand stand out while appealing to your target audience, learning how to make a quiz is a great step in the right direction. With all the capabilities of modern, engaging quizzes, you can create an interesting and value-adding experience for your audience while also gathering useful information and expressing interest in them.

Illustration of a thumbs up and thumbs down side by side with text that reads, “Create an engaging quiz by: Catering the quiz to your audience; Choosing an interesting topic; Keeping it short and simple”.

Types of online quizzes

There are many different types of online quizzes to consider building and sharing with your audience.

  • Scored quizzes: Scored quizzes include traditional questions and answers, followed by the generation of results.
  • Multiple choice quizzes: Using a multiple choice quiz is useful for collecting opinions and/or feedback from users and prospective customers.
  • Yes or no quizzes: If you are looking for quick feedback from your users, consider building a yes or no style quiz. A yes or no style quiz is short and straight to the point.
  • Trivia quizzes: Creating a trivia quiz is a great way to boost engagement and interactions with users online, especially if the trivia topics are relevant and interesting to your visitors. It’s easy to make these quizzes relevant to both your business and your ideal customers.
  • True or false quizzes: Along the same lines as a yes or no quiz, creating a true or false quiz is also a great way to collect data when you want to present factual or truthful information to your readers.

In many cases, you can use a quiz template to create the above with ease.

How to add a quiz to emails on your website

If you are interested in using a third-party tool or solution to create and integrate a quiz into your website or next email campaign, it is important to familiarize yourself with popular options and integration methods available first. Even if you have little to no experience when it comes to programming and formatting quizzes yourself, there are numerous solutions for building quizzes that can help you to get started right away and without a hassle.

You can use an online quiz creator like:

Gravity Forms

Gravity Forms is one of the world's most popular WordPress form builders, and is available for both personal and professional usage alike. It can easily be used as an online quiz maker. Create quizzes using Gravity Forms to collect straightforward information from users while simultaneously managing your marketing campaigns with the use of Mailchimp and Gravity Forms together.

Fyrebox Quizzes

Fyrebox Quizzes makes it possible to generate a quiz in under 10 minutes and can be installed on your Facebook page or your official website instantly with just a few clicks. With Fyrebox Quizzes, test your visitor's knowledge, create competitions among users, and even implement your quizzes directly into your official newsletter.

Additionally, Fyrebox Quizzes is also compatible with Mailchimp and can be integrated with your Mailchimp marketing strategy with just one click. Fyrebox Quizzes is available in more than 37+ languages, making it one of the most versatile quiz tools available.


LeadQuizzes is another tool designed with quiz funnels in mind. Whether you are looking to grow your social media following, segment your email marketing lists, or promote your products with unique quiz setups, you can do it all and even more with LeadQuizzes.

This online quiz software has more than 50 quiz templates to choose from and can be immediately integrated with Mailchimp with just one click. Quiz funnels generated by LeadQuizzes are based on the quiz-taker's input and are available on the desktop while also remaining mobile-responsive.


Outgrow is another all-inclusive solution that can be integrated with Mailchimp to easily manage everything from traditional quizzes and polls to robust forms, chatbots, contests, and customized calculators. Manage automated data and segment leads while exporting all of the data you collect instantly to your Mailchimp account. Integrating Outgrow with Mailchimp is one of the best ways to stay updated with incoming data you receive from your quizzes in real-time.

With a quiz builder like the above, making interactive quiz options is easier than ever.

Make an online quiz and build your mailing list

Creating an online quiz and building your mailing list does not have to require in-depth programming knowledge. If you are searching for the best tools and marketing resources available for businesses of all sizes, turn to Mailchimp.

With Mailchimp, you can create and manage marketing campaigns, track analytics, and generate web quizzes that are just right for your online audience.

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