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How to Set Up an Email for Your Business

Learn how to set up a business email so you can start fostering relationships with your customers. Email is a key mode of communication for every business.

Professionalism in business makes customers trust you and can help you make a good first impression. Of course, there are many ways you must remain professional in business, including having a professional appearance in more ways than one. To make your business appear professional, you must have a business email to interact with partners, employees, and customers or clients.

If you don’t have a business email, people will be wary of working with you because it can make you seem unprofessional, flaky, and ultimately not dedicated to the business. Your company email lets your employees know they’re part of a team and allows clients or customers to know who is sending them emails throughout the day.

A business email is crucial if you want to develop and maintain professional business relationships through email. Your business email address is separate from your personal email that you use to communicate with friends and family or receive marketing emails from other companies. In addition, this professional email includes your domain name, which can help you make a good first impression when you email someone.

Why you need a business email address

Personal and business email addresses have the same functions; they allow you to remain in contact with important people, so why do you need a business email?

Not only does having a business email keep your 2 inboxes separate to avoid confusion, but a business email makes you look more professional and is more memorable than a personal email because it includes your business name or domain name in the address. Here are a few reasons why every business needs a business email address.

Credibility and professionalism

Sending an email to partners, clients, or customers means you must maintain a certain level of professionalism. Your company email makes you appear more credible because it demonstrates you’re talking on behalf of the company rather than yourself. Credibility helps you build trust with others, and customers are more likely to trust individuals speaking on behalf of brands.

Free marketing

A business email can act as free marketing because it indirectly lets people know where you’re emailing them from. Since your business email includes your domain or company name, you get free brand awareness whenever you talk to someone new.

Improved marketing

Most businesses use email marketing to engage customers and generate more sales. Email marketing has been proven effective at increasing ROI and building brand loyalty. However, you must use a professional business email when marketing to your customers because they’re more likely to open it if they know it’s an email from someone they trust.

Whether you write a sales email or send email newsletters of your recent blogs, your emails need to come from a credible source to entice people to open them. Trying to use your business email for better marketing? Check out these email newsletter examples or learn more about email marketing 101.

Improves customer experience

When customers email your business, they expect a professional business email to communicate back to them. In addition, depending on the nature of your business, customers and clients may save the email for future communication to ensure they know how to get in contact.

Cohesive team

Setting up an email for your business allows you to give your employees an email with the same domain name. Not only can this help bring the team together, but it makes it easier for outsiders to find out how to contact someone. For example, most business emails include the person’s first name before the @ symbol and the company’s domain afterward. This email structure is easy to remember, allowing clients and customers to easily email people throughout the company without asking for their email addresses.

Better security

Having a company email provides you with the best security, preventing cyber crimes that can affect your employees, customers, and your business’ reputation. Secure email providers offer security features to keep your important business data safe through encryption. Company emails also keep your customer data safe because your employees won’t be using their personal emails for communications.

Create a business email in 5 steps

Now that you understand the importance of having a business email, you might be wondering how you can create one at a low cost to improve your internal and external communication strategy.

Most businesses already have these things when they create their email addresses. However, if you don’t already have a domain, you must purchase one and find a hosting provider for your website and email before you can continue setting up your company email addresses. Once you have a domain and website, you can begin setting up your business email by following these steps.

1. Find an email service provider

There are many different email service providers, so you may need to do some homework to determine which is best for your business. Many businesses choose the easy route because website hosting providers already work with a service provider that will give you access to different services. The 2 most common email providers are Microsoft Outlook and Gmail.

2. Create your email

Once you have a registered domain name and an email service provider, you can begin creating your company email. To do this, log into your hosting account and find the section for Email. From there, the account should take you through a series of steps to create your email, including filling in the boxes with the appropriate information, including your name. When you’re ready, you can create a password and change your settings for how you want your email to store data and be used.

Depending on your provider, you may then proceed to create the email address by clicking a button labeled something along the lines of Create.

3. Gain access

Now that you’ve successfully created an email for your business, you can access it and test it to ensure that it works properly. You can gain access via a mail application on your device or browser. Your hosting provider should give you information on accessing your email through different methods to make it easier to set up and understand.

Gmail does not have a desktop app, so you may have to use Outlook or Apple Mail to access your email through an app. However, depending on your preferences, you can log into your email on Gmail’s website.

Depending on how often you’d like to receive notifications of new emails, you can also use the email app on your phone to respond to business communications. Once you have verified the new business email is working correctly, log in on your mobile divide app and set your preferences for when to be notified of new emails.

4. Set up users

Now that you know how to set up a business email address, you can start setting up new users. If you’re running a business with employees or partners, everyone should use an email with the same domain name to simplify communication. You can easily set up new users the same way you set up your own email. Depending on the email provider you choose, you may have to pay for each new user, or you can buy users in bulk.

When setting up new company email users, use the same format for everyone. For example, if your email is Jane@companydomainname.com, the other emails should include the first name before the @ symbol and the company domain name after it. You can also check out other business email name ideas for other ways to format your company email addresses.

Start communicating

Setting up a company email address is simple once you have a domain and hosting provider. Every company should have a business email to improve internal and external communication. In addition, business emails can help you build lasting relationships with clients and customers, making them more likely to open your emails.

After creating your business email, it’s time to start using it. You can put it on the contact page of your website to give your customers another way to contact you when they have questions. Being transparent about how to contact you can increase customer engagement by showing customers you care enough to give them access to a real human being who can answer their concerns.

You should also use your new business email for any corporate communication you have to send from the business. Whether responding to a customer service inquiry or updating clients, you no longer need to use your personal email for business.

Of course, your fancy new business email should also be used to send correspondence to your email marketing subscribers. But, of course, whether you send sales emails or newsletters, you must build your email list as soon as possible to increase sales and improve customer loyalty.

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