A lot of you have been asking me, “What exactly is going on here? What are you doing? Why is this happening?”
Well, the point is to get some first-hand e-commerce experience and discover new ways to make our tools better for people who sell things online. And the reason I’m sharing our story in a crazed e-commerce diary called What’s In Store is because Tom made me do it.
Just kidding. We created What’s In Store because we want to connect with you! When I wrote an email about how I cried (ugh, embarrassing) over a dumb thing, I got so many replies with words of solidarity and encouragement. That’s so cool. We hope you’re finding encouragement and learning things from us as well.
Speaking of which, I have a suggestion. While I’m definitely no e-commerce expert (not yet anyway), I have found one trick that’s been more helpful than anything else since we started: