One of the biggest lessons I’ve learned since opening Freddie and Co. is that, when you open an e-commerce store, you have to wear all the hats. And there’s a good chance that you’re not exactly suited for all of them. Maybe the accounting hat and the fulfillment hat fit just fine, but the design hat is a little too small, so it sits awkwardly on your head and draws too much attention to itself. What to do?
Well, like these ladies, you just have to suck it up and rock that hat! (Even if you’re faking the confidence.) This is exactly how I felt when I first started developing the design aesthetic of Freddie and Co. I touched on this briefly in Issue #5, but I’d like to revisit it now. After all, I’m 12 weeks older and wiser.