Hi, everyone. It’s your old pal Brad. I hope Meg doesn’t put a picture of me above this first paragraph like she did for Brooke.
As you might remember, when our team started Freddie and Co., we had no idea how to run an online store. It was also our first time using email marketing for an online store. On a Netflix scale from 1–5 (whole numbers only), our expertise was a solid 1, matched only by The Cobbler.
Announcing a fresh feature or telling folks about a new partnership — got it. Staying both direct and respectful while alerting users about an accidental charge or retired plugin — it’s not always easy, but there’s a guide that can help. Explaining the difference between a “Meap” and a “Dert” and the benefits of 2% elastane? Good luck, Meg!
Fortunately, we get to try stuff out and learn on the fly and usually no one gets mad.