Ok, maybe I love more than 2 things, but! Those 2 things are the focus of this email. Specifically, planning for the holidays.
I decided at some point to make marketing strategies my life’s work, and Freddie and Co. has presented yet another glorious opportunity. As Meg pointed out in What’s in Store #16, we completed our holiday collections for Freddie and Co. in July, which means we started planning them all the way back in April. I know what you’re thinking: “Is that really necessary, or is she just obsessive compulsive?” Well… Lead times are no joke, my friends, and the best way to plan for them is to allow time for all the unforeseen mishaps that always seem to occur — production errors, shipping delays, alien abductions, spontaneous combustion, etc.