But another thing to remember through all of this? Mistakes happen!
Joey told me a story about a time he realized a Mailchimp automation workflow they set up to thank customers for ordering had been turned off. When he realized this, he went to turn it back on again. Turns out, the automation had queued up a few thousand emails during the time it had been off and it, gulp, emailed them all immediately.
He spent the day replying to panicked customers who thought their credit cards were compromised because they hadn’t made an order at Baron Fig that day. Yikes. No matter how much you prepare or triple check, mistakes are inevitable. For all of us. And once we accept — and embrace! — that reality, it’s much easier to confidently move forward.
Speaking of which…
Next week, I’ll tell you all about my latest blunder. I’m calling it The Great Blueprint Shipping Crisis of September 2016.
Can’t wait. 😉