We didn’t always plan to close Freddie and Co. at the end of the year, but we knew that the time would come eventually. The purpose of this project was to put ourselves in our customers’ shoes as best we could, learn as much as possible about running an e-commerce store, and share what we discovered. And, of course, to promote our customers and make some money to give away to charities we love. I think we’ve done that.
We created a storefront, ordered inventory, set up sales, managed ad campaigns and email campaigns (duh), interacted with customers, and much more. At every turn, I was sending emails, letting everyone in on my day-to-day, including all my mistakes. And in the back of my mind, I constantly wondered what was next.