Sheeva Sairafi started her business just 2 years ago, and she’s already built up a name for herself. She’s self-funded, works out of her home, and designs her home decor with manufacturers all over the world using a fair-trade model.
Melissa and I visited Sheeva in her Los Angeles home last January — the first home-based business we’d interviewed — and I loved seeing how she built an office for herself that essentially doubled as a showroom. Her business name, Local + Lejos, is Spanish for “near and far,” and perfectly captures her two-sided mission:
“First, we aim to provide sustainable work to artisans abroad, primarily focusing on working with women. Second, we create unique, modern home goods at accessible prices for consumers here.”