Mailchimp Comparisons
Mailchimp, Klaviyo, and HubSpot: See how we compare
More than 11 million users trust Mailchimp’s data-driven tools to help them learn what works, improve future campaigns, and turn insights into action. See how we compare so you can confidently make the switch to Mailchimp.
Businesses like yours trust Mailchimp
See how Mailchimp compares head‑to‑head to other platforms you might be considering
Try our Standard plan for free!
Find out why customers see up to 27x ROI* using the Standard plan with a risk-free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 27x ROI* using the Standard plan with a risk-free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 27x ROI* using the Standard plan with a free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 27x ROI* using the Standard plan with a free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Get 15% off our Standard plan
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
-
Generative AI features
-
Actionable insights into audience growth and conversion funnels
-
Enhanced automations
-
Custom-coded email templates
-
Customizable Popup forms
-
Personalized onboarding
Standard
Send up to 6,000 emails each month.Send up to 100 emails risk-free—no credit card required. Save a payment method to unlock 5,900 sends for the rest of your free trial.
Free for 14 days
Then, starts at 0per month†
per month for 12 months
Then, starts at per month†
†See Free Trial Terms. Overages apply if contact or email send limit is exceeded.†See Free Trial Terms. Send up to 100 emails without payment info. Overages apply if contact or email send limit is exceeded. Learn More
†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More
Save 15% on the ultimate expert-assisted platform for growth
Engage your audience and increase sales with 15% off your first 12 months†. Plus, get expert support to help migrate your data and provide strategic guidance—exclusive to the Premium plan.
- Phone & Priority Support
- Popup Forms
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Larger contact list? Call +1 (800) 330-4838 for custom pricing, annual plans, demos, and more. Contact sales.
Premium
Send up to 150,000 emails each month.
Save 15% on 10,000+ contacts
per month for 12 months
Then, starts at per month†
†See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More
Larger contact list? Call +1 (800) 330-4838 for custom pricing, annual plans, demos, and more. Contact sales.
Comparing ratings and reviews from G2
Mailchimp outranked Klaviyo in both Building & Personalizing Emails and Ease Of Setup categories from G2’s Summer 2025 report.*
Source: G2.com, Inc
Millions of users trust us with their marketing. You can too.
* Disclaimers:
- Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.
- Comparisons based on features and prices listed on HubSpot.com, Klaviyo.com, ActiveCampaign.com, ConstantContact.com, Brevo.com, and GoDaddy.com as of 6/20/23.