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The Science of Loyalty

Learn About the Science

Discover four neurobiological drivers behind loyal behavior, and harness this knowledge to propel your business to new heights.

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Person on a Laptop viewing The Science of Loyalty Playbook by Mailchimp in partnership with Canvas8

Cover of the Strategic Loyalty Playbook by Maichimp in partnership with Canvas8

Get your Strategic Loyalty Playbook

Uncover the tactics that drive loyalty, and start developing marketing strategies that set your brand apart.

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Browse The Shopping Mindset

UK Insights

71% of UK consumers have a long-running relationship of two years or more years with their brand of choice.

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Canada Insights

35% of Canadian shoppers appreciate brands sending them promotions and are more likely to be swayed by deals and discounts compared to consumers in other countries.

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US Insights

38% of American shoppers continue to buy a particular brand because they have a positive preference for it.

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Australia Insights

25% of Australian consumers tend to make repeat purchases from a brand because it has become part of their routine.

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