Leverage Lifestyle Segmentation for Targeted Marketing
Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.
Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
Latest items
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What is Customer Profiling?
Discover the key principles of customer profiling & learn how to optimize your segmentation strategy for improved marketing and sales efforts.
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How to Sell a Surprise: 3 Tips From Pack Up + Go
Find out how this surprise travel brand prepares their customers to head to unknown destinations.
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Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
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Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
