What Is Needs-Based Segmentation in Marketing?
Learn what needs-based segmentation is and how you can use it to create effective customer segments and improve your targeting strategy.
Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
Latest items
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How to Use Value-Based Segmentation to Drive Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
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Retail Customer Segmentation Tips That Drive Sales
Learn how to use retail customer segmentation and ways to segment your audience to boost sales, improve engagement, and drive loyalty.
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Customer Segmentation Analysis: A Marketing Guide
Turn customer data into actionable marketing strategies. Learn segmentation types, steps, and best practices.
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Successful Marketing With Geographic Segmentation
Boost marketing with geographic segmentation. Learn key variables, benefits, and best practices to engage local markets.
