Set SMART goals
Another crucial team goal-setting activity is to set SMART goals. You should consider factors such as the team's purpose, what you want them to achieve, and their strengths and weaknesses to set attainable, relevant goals that your team members can accomplish.
For instance, what's a better goal: Increasing paid website traffic or increasing paid website traffic by 5% in the next three months?
Increasing paid website traffic by 5% in the next three months gives you a specific and measurable goal of increasing paid traffic by 5% and gives you a deadline to achieve it.
Develop a strategy
Your goals should serve as the basis for your team's strategy. For instance, once you learn how to set effective marketing goals, you can create a plan of action for achieving those goals. Everyone within the team should know what they're responsible for and their deadlines.
The best way to devise a strategy is to schedule a meeting with your team to discuss the overarching goals and allow everyone to provide feedback to ensure everyone is on the same page and understands their individual tasks.
Your strategy should also include the tools your team needs to complete their work. For instance, a website developer may need access to the designer's comps and designs before they can begin coding. Additionally, you can elect team leaders to ensure everyone is on the same page and provide them with additional help throughout the process.
Establish a timeline
Remember, your SMART goals are timely, so you'll need to establish a timeline that includes when each team member should complete their work.
At this point, it's crucial to talk to each team member individually to discuss how long it will take them to complete their work. Once you have everyone's estimated timelines, you can establish an ultimate timeline for when the team will achieve its goals.
After setting team goals, you should create a framework for measuring success and tracking progress. You can use various project management tools that allow everyone to leave comments and mark tasks as completed to help you keep track of everyone's work. But you should also meet with team members regularly to see if they need help or additional resources.
You can also consider scheduling regular check-in meetings that allow everyone to share what they're working on and ask questions about the project's current status.
Then, after you've met your goals or reached the deadline, you should evaluate your team's performance. For instance, did they meet their goals before the deadline? If not, it's crucial to determine why and find ways to solve bottlenecks and any other issues before working on the next project.
Maximize your team success through effective goal setting
Setting effective team goals can improve productivity and efficiency in the workplace while motivating team members. However, it's not enough to set basic goals. Your teams must understand what they're working towards and how they can track progress regardless of the type of project they're working on.
Just as important as setting goals is tracking goals and measuring success. With Mailchimp, you can send email surveys and communications directly to team members to get their feedback on projects and goals and ensure everyone is on the same page. Try Mailchimp today.