THE REVENUE BLUEPRINT
Strategies for Performance-Obsessed Marketers
In today’s competitive business landscape, you need to be performance-obsessed. We polled 2,000+ mid-market marketers, then compiled the habits and strategies of top-performers to create a blueprint for driving revenue.
Discover tactics and technologies to become a force for growth.
Who's at the Top?
We identified 3 groups from a global survey of more than 2,000 mid-market e-commerce professionals:
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Performance-Obsessed Marketers
These respondents indicated their organization grew by 16% or more on at least one metric: Revenue, Channel Engagement, LTV, Customer and Prospective Customer List Size.
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Revenue Leaders
These respondents are a subgroup of Performance-Obsessed Marketers with significant annual revenue growth (16%+) in high-revenue organizations. They use advanced resources, tools, and investments.
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Baseline Marketers
These respondents got steady, consistent results using standard marketing practices and widely accepted strategies. Still, they fell below the growth percentage of Performance-Obsessed Marketers.
The Revenue Blueprint looks at how Performance- Obsessed Marketers and Revenue Leaders operate differently compared to Baseline Marketers.
Our survey revealed 4 habits of top performers. We translated these habits into 4 key Revenue Pillars you can implement as a foundation for growth:
The 4 Revenue Pillars
1. Email’s enduring relevance
Email’s direct, opt-in, and full of valuable data. With it, you can own your relationship with your customers, rather than relying on algorithms to connect you with your audience.
Performance-Obsessed Marketers report using more advanced applications of email, like targeted emails, automated journeys, and transactional emails that respond to customer journey triggers.
“The data we get from our email and SMS campaigns is what we use to understand what our customers want and how we customize each touchpoint to their liking.”
Performance-Obsessed Marketer, Denmark, Entertainment, Performance & Events
2. Automation and the customer journey
Automating communication across different touchpoints makes sure you send personalized, relevant messages to your audience at the right time without lifting a finger.
Performance-Obsessed Marketers employ automation strategies beyond the basic welcome series. Strategies can include different types of messages for key moments, like back-in-stock alerts, post-purchase instructional emails, and behavior-based triggers.
“Automation would dynamically adjust messaging, product recommendations, and promotional strategies based on customer preferences, behavior, and lifecycle stage.”
Revenue Leader, United Kingdom, Apparel & Accessories
3. Data-powered personalization
Now, more than ever, it’s crucial to use your owned data sources (like zero-party and first-party) to personalize content for your customers. Today, customers expect personalization beyond just being addressed by their first name in your email.
Performance-Obsessed Marketers use platforms to organize customer data and tools and sync sources. This way, they can have a holistic view of their customers and transparency into how effective their efforts are.
“We have fine-tuned our email campaigns to deliver highly personalized content based on customer preferences, browsing history, and purchase behavior, resulting in higher engagement and open rates.”
Revenue Leader, Canada, Business Services
4. Investing in AI to drive business outcomes
Revenue Leaders use a combination of Generative and Analytical AI to craft personalized, automated, and effective campaigns.
It’s not just about saving money and streamlining workflows. AI can act as an assistant—simplifying email marketing and handling data entry—letting you focus on strategy and future-forward planning.
“AI systems can predict trends and results in the future by using continuous observations and past data.”
Performance-Obsessed Marketer, United Kingdom, Apparel & Accessories
Download the report
All statistics and quotes are from an online survey conducted by Ipsos on behalf of Intuit Mailchimp from April 5 to May 20, 2024. The survey included 2,005 respondents, aged 18 to 65+, who are full-time or self-employed marketing professionals in mid-market companies (11-500 employees) across various industries. These professionals serve individual consumers and currently use email marketing online/software tools.
The survey covered 3 global regions: North America (United States and Canada): n=1000; Europe (United Kingdom, Norway, Sweden, Denmark, Netherlands, and Belgium): n=705; Oceania (Australia and New Zealand): n=300.