This Holiday, It’s Personal
6 insights to save time and maximize revenue with a personalized approach
Learn how personalization can help you win the holidays
71% of customers are more likely to purchase from companies that send personalized email*
Yet, nearly 3 in 4 marketers feel overwhelmed by the different personalization capabilities available today. So when it comes to using these tools, it’s challenging to know where to begin.
![phone showing personalized email promoting eyeglasses](https://eep.io/images/yzco4xsimv0y/7gmynckHYMUYImUTSxlYWZ/d8c58cb600cb58a965ace90a1ca3cb89/personalized-email.png?w=640&q=70)
![kale green cover of This Holiday, It’s Personal Mailchimp report](https://eep.io/images/yzco4xsimv0y/6IZHvJ84xlik7nUKgalfJw/12dc86b1fc74512bf6b62aebd8464bdf/Newsroom_Header_Report.jpg?w=640&q=70)
Personalize marketing to maximize sales this holiday
We commissioned a survey with Edelman DXI and analyzed Mailchimp platform data to understand what kinds of personalization tactics drive the biggest impact.
In our report, we explore 6 holiday marketing insights that can save time and maximize revenue.
Tap into the power of personalization this holiday
Discover 6 actionable insights that can help save time, maximize revenue, and create a standout holiday campaign.
*Disclaimers
- Edelman DXI conducted a panel-sample online survey on behalf of Mailchimp June 12–28, 2023. The survey consisted of 1,000 US Respondents and 500 e-commerce professionals and 500 UK Respondents and 200 e-commerce professionals. The margin of error is +/- 4.9 percent for the national sample and about +/- 6.9 percent for e-commerce professionals, reported at a 95 percent confidence level.