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Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

Marketing Shelfie—Growth Marketing Edition

Our list of our growth-geared marketing reads that will help you navigate scaling your business.

Customer Satisfaction Score: Tips for Improving Your Business

Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.

Marketing Shelfie—Giving Edition

Our list of top marketing reads with a special focus on generosity and professional giving.

Data Flow Diagram: How to Visualize Process Improvement

Map your way to better business processes. Learn how a data flow diagram helps simplify complex operations.

How to Launch a Successful Grassroots Marketing Campaign

Grassroots marketing can be an effective technique for connecting with your audience. Learn more about what grassroots marketing is and how it works here.

Rhetoric 101: Enhancing Executive Presence and Influence

Master the art of rhetoric to enhance executive presence and influence as a business leader. Elevate your communication skills and make a lasting impact.

Blogging 101: What Is a Blog and Why You Need One

What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.

Blogging 101: Starting a Blog for Your Brand

Don’t underestimate the power of starting a blog for your business. Here’s everything you need to know from choosing a platform to monetizing your content.

Franchising 101: Essential Tips for Entrepreneurs on Getting Started

Unlock the secrets to successful franchising. Here's how to start a franchise.

Facebook 101 for Small Businesses: Everything You Need to Know

When you create a business page, you can find new customers, incentivize your contacts, and make the most of the platform.

Deliverability 101: What It Is, What It Takes, and How Mailchimp Helps

Learn what deliverability means, what factors impact it, and how Mailchimp helps you reach more inboxes.