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The Marketer’s Guide to SMS Booking Confirmations

Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.

How to Efficiently Craft a Request for Proposal

Writing a request for proposal can be both exciting and intimidating. Learn how to make your own RFP template to get the right contractors on your project.

The Power of MQLs (Marketing Qualified Leads)

Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.

Empathetic Email Templates for Difficult Moments

Learn how to write empathetic email templates for difficult moments and improve customer service communication with thoughtful, human-centered responses.

How to Create an Email Invoice: Templates and Tips

An invoice email can be tricky to write. Use our guide to learn how to write an invoice email.

Navigating Email Compliance: A Marketer's Guide

Navigate email compliance effectively with our comprehensive marketer's guide. Stay updated on email compliance regulations and best practices for marketing success.

Thirteen Pro-Tips for Email Design

We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found.

How to Achieve Empathetic Automation

Savannah, GA has infused Gauge Interactive with people with a penchant for creativity and kindness — two important ingredients for a successful automated email campaign.

What Is Email Etiquette? 10 Business Best Practices

Follow these 10 email etiquette best practices to craft professional emails that will set your business apart from your competitors.

What Are Email Buttons and How to Add Them to Your Campaigns

Learn what it takes to craft effective email buttons. From font size and CTAs to HTML coding, here’s what you need to create email buttons for your campaigns.

Website Migration 101: What Website Owner’s Should Know

Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.

Website Health: Diagnose, Fix, and Optimize Your Site for Maximum Health

Learn to assess, diagnose, and fix common website issues with this comprehensive wellness plan to optimize your site's performance, security, and SEO health.