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Use Conditional Split Rules

Use conditional split branching rules in your marketing automation flow to have contacts follow different paths depending on the conditions you set.

Use Group/Ungroup Actions

Use group/ungroup actions in your marketing automation flow to automate how you organize your contacts.

Use Google Analytics on Landing Pages and Websites

Learn how to add Google Analytics tracking to your landing page or website.

Use Footer Content Blocks in the Legacy Builder

The Footer content block pulls in all content that is required under CAN-SPAM laws and our Terms of Use. Learn how to change the style and settings.

Use Email Beamer to Create an Email

Learn how to use Email Beamer to create a campaign to send to your Mailchimp audience.

Use Divider Content Blocks in the New Builder

Learn how to use Divider content blocks in the new email builder. Style your dividers to match your brand.

Use Promo Code Content Blocks in the Legacy Builder

Add a Promo Code content block to your email or page to promote special offers and increase orders at your store.

Use Conditional Merge Tags

Conditional merge tags help you control who sees what in your email. Learn how to use or troubleshoot these merge tags.

Use Code Content Blocks in the Legacy Builder

Use the Code content block to add HTML code to your email.

Use Button Content Blocks in the Legacy Builder

The Button content block creates a graphic that links to a URL or file. Learn how to add a Button block to your layout, and change its style and settings.

Use Brand Kit

Creative Assistant is our AI-powered design tool that generates beautiful custom graphics and layouts based on your brand assets. Save and update your logos, fonts, colors, and brand personality in the Creative Assistant brand kit.

Use Boxed Text Content Blocks in the Legacy Builder

Learn how to use Mailchimp's Boxed Text content blocks to add text, links, and images to your layout.