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Whether you’re a restauranteur adapting to a takeout‑only menu or a pilates instructor moving classes online, surveys help you see what is (and isn’t) working so you can market smarter.
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Audience Analytics Dashboard for Smarter Marketing Campaigns
Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place.
Activity and Reports
Review delivery and recipient behavior with Mailchimp Transactional’s analytics tools.
Audience-centered marketing in Mailchimp
See how Mailchimp helps you put your audience at the heart of your marketing.
How to Write an Effective Winback Email
Want to prevent your loyal customers from leaving? A winback email may convince them to stay. Learn how to write an effective winback email here.
WhatsApp Marketing: Send Marketing Messages With WhatsApp
Looking to create a WhatsApp marketing strategy? This guide breaks down how to reach existing and potential customers with WhatsApp messages.
What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.
Vanity URL: Your Key to Branding and User Engagement
Elevate your digital marketing success by creating a vanity URL. This can make your brand more visible online and drive audience engagement.
Transform Clustomers into Customers [Download the e-Book]
In this e-book, discover ways to personalize messaging using Mailchimp segmentation and automation for customer differentiation and growth.
Boost Email Open Rates with Subject Line Testing
Discover the secrets to higher email open rates through subject line testing. Elevate your email marketing game and engage your audience effectively.