How to Turn Customers into Brand Advocates
Learn how to build a brand advocacy program that turns customers into advocates for your business.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
The Power of Automated Customer Onboarding
Improve your onboarding workflows with automation. Learn how an automated onboarding process can benefit your business and boost it to the next level.
Build Your Brand's Reputation with Advocacy Marketing
Advocacy marketing is vital for growing your brand’s loyalty and credibility. Learn more about advocacy marketing and how to get started here.
Beginner's Guide to Starting a Rewards Program
A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.
How a Beloved Restaurant Group Drives Revenue and Customer Loyalty With E-Commerce
Using automations, segmentation, and Mailchimp’s Shopify integration, Gruppo Terroni grows online sales through meaningful engagement.
Marketing Shelfie—Niche Edition
Check out these books to learn why working in a specific niche might work for you.
Marketing Shelfie—Billing Edition
Embrace your inner bookworm with our curated list of must-reads that will help grow your business and your bottom line.
Marketing Shelfie—Agility Edition
Dive into our top reads on preparing for the unknown and solving problems as they happen.
How to Write Effective SMS Messages (With Examples)
Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.
Why Do Emails Bounce—And How to Improve Deliverability
Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.
Exploring Synthetic Data: Advantages and Use Cases
Read this guide to discover the benefits and applications of synthetic data and how to apply synthetic test data to your business operations.