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How Madden Media Helped a Destination Drive Traveler Engagement

Madden Media helped Destination Door County boost email open rates by 20% with seasonal outreach.

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.

Crafting Better Automated Emails

Vital Agency shares some insights on the importance of being open to trying new things and how to stray from convention when working with clients.

The Marketer’s Guide to SMS Booking Confirmations

Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.

The Power of MQLs (Marketing Qualified Leads)

Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.

How to Create an Email Invoice: Templates and Tips

An invoice email can be tricky to write. Use our guide to learn how to write an invoice email.

Navigating Email Compliance: A Marketer's Guide

Navigate email compliance effectively with our comprehensive marketer's guide. Stay updated on email compliance regulations and best practices for marketing success.

Thirteen Pro-Tips for Email Design

We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found.

How to Achieve Empathetic Automation

Savannah, GA has infused Gauge Interactive with people with a penchant for creativity and kindness — two important ingredients for a successful automated email campaign.

What To Put in an Instagram Bio

Building an Instagram account for your brand or business? Learn what to put in your bio to win followers, increase your brand awareness, and drive sales.

Rhetoric 101: Enhancing Executive Presence and Influence

Master the art of rhetoric to enhance executive presence and influence as a business leader. Elevate your communication skills and make a lasting impact.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.