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12 Tips to Build a Social Media Following That’s More Than Just Numbers

Grow your social media following with these 12 tips focused on engagement, consistency, and authentic brand connection.

Blue Ocean Strategy: Creating Uncontested Market Space

Unlock the full potential of your business and ensure success with a blue ocean strategy. Read on to learn how to use this marketing tactic.

7 Benefits of Using CRM Software

Learn how customer relationship management tools can help you grow your business.

Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.

How To Get More Brand Traffic on Your Website

Search, social, email, and more ideas for driving visitors to your website.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

3 Top Tips for Email Content and Design

Learn how to convey your message and get clicks.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

How Kaylin + Kaylin Pickles Increased Engagement by Switching to Mailchimp

The specialty pickle company wasn’t getting what they needed from Klaviyo, and with the help of Mailchimp strategic support, they achieved audience growth and higher engagement.

Marketing Shelfie—Partner edition

For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.

Marketing Shelfie—Matchmaking Edition

Learn about communication, influence, and why we should ask “why?” more with our curated list of must-read books on marketing, business, and creativity.

Marketing Shelfie—Giving Edition

Our list of top marketing reads with a special focus on generosity and professional giving.