Learn How To Create UTM Links and Understand Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
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10 Tips for Writing Compelling Email Copy
Struggling to write email copy that gets results? Discover 10 expert tips to craft compelling emails that engage readers and drive conversions.
Why Clients Render Email Differently
We explore the different ways clients render emails—and investigate why those differences exist.
What’s a Domain Name? How To Choose the Right One for Your Business
Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.
What You Need to Know about Using a No Reply Email
No-reply emails can negatively impact your business. Read this guide to learn what no-reply emails are, why they’re harmful, and what to use instead.
What Makes a Good Permission Reminder?
A "permission reminder" is a little blurb in your email marketing campaigns (usually in the footer) that helps your recipients remember how you got their email address.
What Is an SMTP Server?
An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.
What Is Intent Data and How Does it Help Businesses?
Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.
What Is Email Etiquette? 10 Business Best Practices
Follow these 10 email etiquette best practices to craft professional emails that will set your business apart from your competitors.
What Is Copywriting and Why Is It Important in Marketing?
Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.
PS: Meaning and How to Use It
What does P.S. mean and how should you use it in letters and emails? Find out now.
Voice and Tone for Email
Here are a few tips to help you show off your personality and strike the right tone in your campaigns.