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What Are Email Buttons and How to Add Them to Your Campaigns

Learn what it takes to craft effective email buttons. From font size and CTAs to HTML coding, here’s what you need to create email buttons for your campaigns.

CTOR vs Open Rate: Which Metric is More Important for Email Campaigns?

Discover which email marketing metric is more important for your campaign's success. Learn about CTOR and open rates and how to optimize them for better results.

Intuit Mailchimp’s New Exhibition Is a Playful and Immersive Exploration of Email’s Transformational Powers

Email is Dead? Not even close. See for yourself at the Design Museum in London from September 28 to October 22.

What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns

Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.

Intuit Mailchimp’s ‘Email is Dead’ experience comes alive at SXSW Sydney® as a life-sized inbox exploring email’s evolution

With help from Studio Messa, Intuit Mailchimp breathes life into email through an immersive exploration that challenges perceptions of its role in our day-to-day lives.

Post Purchase Email Strategy: Build Trust After the Sale

Boost customer loyalty with post-purchase emails. Learn how to create effective strategies to engage and retain customers, and increase sales and revenue.

How to Write a Sales Email That Actually Converts

Writing persuasive sales emails can drastically improve email campaign performance. Learn how you can write the best sales emails that actually convert.

How to Copywrite Ultimate Guide: What is Copywriting?

Copywriting is the glue that holds all marketing assets together. Improve all of your marketing assets by following these copywriting tips and best practices.

What Is Email Deployment? Key Steps to Get Started

New to email deployment? Follow this simple guide to understand the process and launch your campaigns with confidence.

What Are Hashtags and How Do I Use Them?

A hashtag is a word or phrase that follows the pound sign. Learn best practices for using hashtags across social media platforms.

Australian Marketing Calendar Guide

Plan smarter campaigns with our Australian marketing calendar for 2026 and beyond. Discover key dates, holidays, and moments to engage users all year.

How to Use UTM Codes to Track Email Success

Email UTM codes, especially UTM medium codes, can help you track whether your email campaigns are a success. Learn more about how to leverage UTM codes.