Search Mailchimp

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

Persuasive Advertising Techniques and Examples

Explore powerful persuasive advertising techniques with real-world examples to boost engagement, inspire action, and drive conversions.

What is Native Advertising? Examples and Strategies

Discover how brands are successfully integrating native ads into editorial content and engaging in a more organic way.

How To Create Campaigns that Resonate

Boost engagement with personalization and marketing segmentation.

What Is Inbound Marketing?

Inbound marketing is a great way to draw customers to your business. Learn the inbound marketing definition and how to get started with this guide.

Outstanding Payment Reminders for SMS: Get Customers Paying

Got an overdue invoice that needs sorting? Find out how sending an SMS reminder can encourage prompt payment.

What is Marketing and How to Create a Strategy that Works

Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

What is a Meta Description? Examples and Tips

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Value-Based Marketing Strategies for Success

Discover how value-based marketing can improve your customer relationships and set your business up for success.