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Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.

How To Get More Brand Traffic on Your Website

Search, social, email, and more ideas for driving visitors to your website.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

3 Top Tips for Email Content and Design

Learn how to convey your message and get clicks.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

How Kaylin + Kaylin Pickles Increased Engagement by Switching to Mailchimp

The specialty pickle company wasn’t getting what they needed from Klaviyo, and with the help of Mailchimp strategic support, they achieved audience growth and higher engagement.

Marketing Shelfie—Partner edition

For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.

Marketing Shelfie—Matchmaking Edition

Learn about communication, influence, and why we should ask “why?” more with our curated list of must-read books on marketing, business, and creativity.

Marketing Shelfie—Giving Edition

Our list of top marketing reads with a special focus on generosity and professional giving.

How To Build Client Relationships

5 keys to growing a loyal client base

How Digital Impulse Maximizes Automation

Digital Impulse shares insights on how creative email automation solutions have helped their clients meet their goal to convert more.

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.