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Customer Lifetime Value and Why it Matters

You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.

ChatGPT: What to Know About This AI Content Writing Tool

ChatGPT is the talk of the town, but why? Learn what ChatGPT is and why you should start using it to improve your content creation process.

Understanding Buying Motives: How to Sell More Effectively

Using a typical buyer’s motivations in your sales process will boost results. To get started, use this guide to learn what drives buying decisions and how to truly connect with customers.

How to Create a Buyer Persona

Create buyer personas and better understand both your current and potential customers. Use our buyer persona template to get started today.

Business Milestones that Signify Growth

From startup dreams to market triumphs, learn to pinpoint and leverage key business milestones.

7 Effective Brainstorming Strategies to Inspire Creativity

Educate yourself on the do’s and don’t of group brainstorming so that you can lead effective brainstorming sessions that produce great ideas. Learn the ins and outs of brainstorming before you get started.

How to Write Email Opening Lines That Make People Click

Learn how to write email opening lines that hook your audience and drive clicks. Boost your open rates with impactful, attention-grabbing starts.

API Keys 101: An Introduction

New to API keys? Get started with this guide to API keys. Learn what they are, how they work, and why they're important for modern apps.

7 Announcement Email Best Practices (With Examples)

Learn the importance of announcement emails and get started writing your own!

Build Your Brand's Reputation with Advocacy Marketing

Advocacy marketing is vital for growing your brand’s loyalty and credibility. Learn more about advocacy marketing and how to get started here.

8 Things To Consider When Choosing a Mailchimp Partner

Looking to hire help from our community of trusted freelancers and agencies? Start by asking yourself these questions.

Creating a Strategic Plan with 30-60-90 Day Goals

30-60-90 day goals can help managers, employees, and job candidates reach their objectives and unlock their full potential. Get started with our template.