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Intent-Based Marketing: The Future of Customer Acquisition

Intent-based marketing is a vital sales and marketing tactic for businesses of all sizes. Learn more about this type of marketing and its benefits.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

Traditional Marketing – Is It Worth Your Budget?

Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.

Boost Your Conversions with Targeted Email Marketing

Discover the benefits of targeted email marketing and how it can boost your conversion rates.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

Persuasive Advertising Techniques and Examples

Explore powerful persuasive advertising techniques with real-world examples to boost engagement, inspire action, and drive conversions.

What is Native Advertising? Examples and Strategies

Discover how brands are successfully integrating native ads into editorial content and engaging in a more organic way.

What Is Inbound Marketing?

Inbound marketing is a great way to draw customers to your business. Learn the inbound marketing definition and how to get started with this guide.

Text-to-Win Sweepstakes: Get More Opt-Ins and Loyal Fans

Ready to see your SMS list grow? Text-to-win sweepstakes encourage people to opt in and stay engaged.

What Is SMS Geofencing and How It Works

Learn what SMS geofencing is, how it works, and how businesses use location‑based texts to drive real‑time engagement and sales.

MAP Pricing Explained: What Brands Need to Know

Wondering if MAP pricing is right for your brand? Discover the essentials of minimum advertised price policies and their impact on brand reputation and sales.

What is Marketing and How to Create a Strategy that Works

Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.