Flash Sale SMS Dos and Don’ts
Learn the dos and don’ts of writing a flash sale SMS template that drives clicks, boosts urgency, and gets results without overwhelming your audience.
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Guide to Direct Email Marketing
Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.
Customer Satisfaction Score: Tips for Improving Your Business
Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.
Show Your Love With Customer Appreciation Messages
Discover the power of well-crafted customer appreciation messages. Learn how to write notes that build lasting relationships and grow your business.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns
Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.
Address Change Fatigue to Break the Burnout Cycle
Are organizational changes affecting your employees’ ability to stay productive? Learn how to recognize change fatigue and implement effective solutions.
75 Blog Ideas to Engage Your Audience
Dealing with writer’s block? We’re here to help. Check out these 75 blog ideas to inspire you to write your next blog post.
Understanding Your Company's Attrition Rate: The Cost of Employee Turnover
Learn about employee attrition rate, how to calculate it, and steps you can take to decrease turnover and boost your organization's efficiency.
Avoid Ad Fatigue: Clever Strategies for Marketers
Want to keep your ads from going stale? Explore smart techniques to breathe new life into your marketing campaigns and overcome the challenges of ad fatigue.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Lead Generation
Understand lead generation dynamics. Master the process to generate and nurture leads successfully.