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How to Calculate Revenue Growth: A Beginner's Guide

Learn how to calculate revenue growth rate and measure the success of your business.

How to Create a Professional Email Address

A good email address can make or break your business. Learn how to create a professional email that reflects your brand–the right way.

Why Brand Salience Matters for Brand Loyalty and Customer Retention

Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.

The Brand Persona: How To Make Your Business Click with Customers

A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.

How to Turn Customers into Brand Advocates

Learn how to build a brand advocacy program that turns customers into advocates for your business.

Why BOPIS is the Future of Retail: A Guide for Business Owners

Discover why buy online, pick up in-store (BOPIS) is rapidly becoming the future of retail with our comprehensive guide for business owners.

Breaking Bias in Machine Learning for Better Business

Learn what bias in machine learning is and how you can combat it. Bias can skew results, so when using AI, you need to beware of it.

What's the Best Time to Send SMS Blasts?

Read this guide to learn the best time to send SMS blasts for maximum engagement and conversions.

Unlock Customer Value with Benefit Segmentation

Maximize customer value and increase sales by applying benefit segmentation. Learn how to group customers by benefits sought and create targeted marketing strategies to meet their needs.

Targeting 101: A Beginner's Guide to Segmentation

The hardest thing about ‘segmentation’ is the term itself—learn how to get started.

Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.

How To Build Your B2B Marketing Automation Strategy

B2B marketing automation tools can be a game changer, when leveraged correctly. Learn how to build a strong marketing automation strategy with this guide.